Al Mayadeen English

  • Ar
  • Es
  • x
Al Mayadeen English

Slogan

  • News
    • Politics
    • Economy
    • Sports
    • Arts&Culture
    • Health
    • Miscellaneous
    • Technology
    • Environment
  • Articles
    • Opinion
    • Analysis
    • Blog
    • Features
  • Videos
    • NewsFeed
    • Video Features
    • Explainers
    • TV
    • Digital Series
  • Infographs
  • In Pictures
  • • LIVE
News
  • Politics
  • Economy
  • Sports
  • Arts&Culture
  • Health
  • Miscellaneous
  • Technology
  • Environment
Articles
  • Opinion
  • Analysis
  • Blog
  • Features
Videos
  • NewsFeed
  • Video Features
  • Explainers
  • TV
  • Digital Series
Infographs
In Pictures
  • Africa
  • Asia
  • Asia-Pacific
  • Europe
  • Latin America
  • MENA
  • Palestine
  • US & Canada
BREAKING
Israeli occupation army: A sergeant from the 614th Combat Engineering Battalion was killed in the northern Gaza Strip on Thursday.
Israeli media: The government has approved the agreement that includes the release of hostages and Palestinian detainees amid divisions within the ministerial council.
European-Mediterranean Seismological Centre: The earthquake hit at a depth of 58 kilometers, warning of potentially hazardous tsunami waves.
European-Mediterranean Seismological Centre: A 7.4-magnitude earthquake strikes the Mindanao region in the Philippines.
Cuban Foreign Ministry: The clear objective of this escalation is to overthrow the constitutional government of President Nicolás Maduro and install a Washington-aligned authority.
Cuban Foreign Ministry: We warn against the growing escalation by the United States against the Bolivarian Republic of Venezuela.
Al Mayadeen's correspondent: Venezuela's request comes in response to the escalation of aggression and the unprecedented US military deployment in the Caribbean.
Al Mayadeen's correspondent: The Venezuelan government has officially requested an emergency meeting of the UN Security Council.
Al Mayadeen's correspondent: Israeli artillery shells the northwest of Nuseirat Camp in central Gaza Strip.
Israeli media: The ceasefire has come into effect.

Local soda brands surge amid Coke, Pepsi boycotts in Muslim nations

  • By Al Mayadeen English
  • Source: Agencies
  • 4 Sep 2024 20:04
4 Min Read

Western beverage brands saw a 7% drop in sales across the region in the first half of the year, according to market researcher NielsenIQ.

Listen
  • x
  • Local soda brands surge amid Coke and Pepsi boycotts in Muslim nations
    Palestine Cola, launched in March earlier in March 2024 (Social media photo)

Despite Coca-Cola and Pepsi investing heavily in Muslim-majority countries like Egypt and Pakistan, local brands' popularity is skyrocketing due to ongoing boycotts of brands affiliated with the Israeli occupation.

In Egypt, Coca-Cola's sales have plummeted this year, while local brand V7 has tripled its cola exports in the region

In Bangladesh, Coca-Cola had to cancel an ad campaign in response to the boycott, and Pepsi's rapid growth in the Middle East has stalled since the war on Gaza began in October.

Sunbal Hassan, a Pakistani business leader, took Coke and Pepsi off her wedding meal in Karachi in April, citing the boycotts and that "one can play a part by not contributing to those funds." Instead, she served her wedding guests the Pakistani brand Cola Next

Western beverage brands saw a 7% drop in sales across the region in the first half of the year, according to market researcher NielsenIQ.

In Pakistan, Krave Mart founder Kassim Shroff reported that local cola brands like Cola Next and Pakola have gained significant market share, now accounting for about 12% of the soft drinks category, up from 2.5% before the boycott. Pakola, an ice-cream soda, was the most popular choice before the boycott, although Shroff did not disclose Coca-Cola and PepsiCo sales figures.

Following the onset of the war on Gaza, PepsiCo's beverage volumes in its Africa, Middle East, and South Asia division saw little growth over six months, compared to 8% and 15% growth in the same period of 2022/23. During the same timeframe, Coca-Cola's sales in Egypt dropped by double-digit percentages, contrasting with a rise in the previous year.

Related News

US to deploy 200 troops to assist Israeli troops during Gaza ceasefire

Venezuela requests UNSC meeting over US military buildup

PepsiCo's total revenue from its Africa, Middle East, and South Asia division was $6 billion in 2023, earnings releases show. The same year, Coca-Cola's revenue from its Europe, Middle East, and Africa region was $8 billion, company filings show.

Cola Gaza; one of Palestine-inspired boycotts' long-term impacts

Since the war on Gaza began in October, over 12 multinational companies backing "Israel" have faced widespread consumer boycotts, TIME reported.

The boycotts have had a noticeable impact, resulting in reduced sales, layoffs, and significant reputational damage. However, it has also created opportunities for new brands to step into the void left by the major corporations.

One such alternative is Cola Gaza, which entered the British market this month, and another is Palestine Drinks, a Sweden-based company that debuted in March and caters to the EU, the UK, and South Africa.

Mohamed Kiswani, communications director of Safad Food, Palestine Drinks' Palestinian-owned parent firm, told TIME that the beverage has been in high demand, citing the company had "no idea it would be this popular" and revealing it has sold close to 16 million cans in the last 5 months with the revenues going to organizations that help Palestinian civil society in the West Bank and Gaza.

According to Kiswani, “We are not selling drinks,” rather “We are selling the brand ‘Palestine,’ to get people to talk more about the genocide that is happening.” 

Typically, consumer boycotts in support of Gaza last for mere days or weeks, but the current boycott and bombardment have lasted over 10 months.

Brayden King, an expert on boycotts at Northwestern University's Kellogg School of Management, told TIME that while most boycott efforts have little long-term influence on consumer behavior, those that do may use public scrutiny to their advantage. "People hold each other accountable," he says—a duty made much simpler when it comes to commodities commonly used in social situations, such as food and drink.

  • war on Gaza
  • Gaza
  • Palestine
  • PepsiCo
  • Pepsi
  • Coca-Cola
  • Pakistan
  • West Bank
  • Palestinian cause
  • Israel
  • Israeli occupation
  • United States
War on Gaza

War on Gaza

Most Read

A Hamas fighter in combat fatigues stands before the ceremony for the handover of Israeli captives to the Red Cross in Nuseirat, central Gaza Strip, Saturday, February 22, 2025 (AP)

Hamas responds to Trump plan, backs Gaza withdrawal, exchange

  • Politics
  • 3 Oct 2025
Mossad’s secret role in Aldo Moro’s 1978 murder revealed

Mossad’s secret role in Aldo Moro’s 1978 murder exposed

  • Politics
  • 5 Oct 2025
The Palestinian resistance and the people of Gaza showed that after combating Israeli aggression for two years, they remain victorious in the face of oppression (Mahdi Rteil/Al Mayadeen English)

Al-Aqsa Flood two years on, a tale of victory

  • Politics
  • 6 Oct 2025
President Donald Trump walks from Marine One after arriving on the South Lawn of the White House, Tuesday, Sept. 30, 2025, in Washington. (AP Photo/Alex Brandon)

Trump sets record-low refugee cap in new immigration policy shift

  • Politics
  • 4 Oct 2025

Coverage

All
In Five

Read Next

All
Displaced Palestinians watch smoke rise after Israeli military strikes as they gather on the coastal road near Wadi Gaza, in the central Gaza Strip, Thursday, October 9, 2025 (AP)
Politics

Israeli occupation bombs Gaza home, killing 4 and wounding 9

Israeli Prime Minister Benjamin Netanyahu and National Security Minister Itamar Ben-Gvir, right, visit the site of a shooting attack at a bus stop in al-Quds, Monday, September 8, 2025 (AP)
Politics

Ben-Gvir warns will topple Netanyahu’s govt over Hamas

Head of Hamas in Gaza Khalil al-Hayya speaks during an interview with AP, in Istanbul, Turkey, Wednesday, April 24, 2024 (AP)
Politics

Deal reached for permanent Gaza ceasefire, end to war: Al-Hayya

Yemeni Ansar Allah leader Sayyed Abdul-Malik al-Houthi during his speech on Thursday, Ocotber 9, 2025 (Yemeni Military Media)
Politics

Sayyed al-Houthi: Yemen on alert as Gaza ceasefire takes effect

Al Mayadeen English

Al Mayadeen is an Arab Independent Media Satellite Channel.

All Rights Reserved

  • x
  • Privacy Policy
  • About Us
  • Contact Us
  • Authors
Android
iOS