Ritter chocolate CEO exposes death threats for keeping Russia business
The CEO of German chocolate giant Ritter Sport reveals that he has been receiving death threats for keeping his confectionery business in Russia, but says he would “make the same decision again.”
Ritter Sport chocolate is under threat, but it's here to stay... in Russia.
The CEO of the German chocolate giant Ritter Sport revealed that he has been receiving death threats for keeping his confectionery business in Russia, but he said he would "make the same decision again."
Speaking in an interview with German news magazine Focus on Thursday, CEO Andreas Ronken said, "Our decision [to keep making and selling chocolate in Russia] was the right one, and I would make the same decision again."
"Russia is our second-largest market. If we had left, we would have had to lay off 200 people in our facility in Waldenbuch [in Germany]," he explained.
He added, "We can definitely no longer stay out of everything politically. We may soon have the same issue with China," noting that Ritter Sport cannot "only supply countries that behave one hundred percent in accordance with our morals."
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This comes amid calls by Ukrainian activist group Vitsche for two German supermarket chains to boycott Milka chocolate because it is still doing business in Russia, while its parent company Mondelez, was blacklisted by Ukraine last year.
Around 2,100 multinational companies still in Russia
Many Western companies decided to stay in Russia after the war in Ukraine in 2022. According to a May 28 report by the Financial Times, citing the Kiev School of Economics, which said that almost 2,100 multinational corporations stayed in Russia, compared with around 1,600 international companies that have either quit the market or diminished operations.
It is worth noting that brands and companies aren't the only entities that maintain connections with Russian businesses.
It's becoming a difficult task for banks in the EU to break ties with Russia over the war in Ukraine, according to a recent report by Bloomberg, which states that the number of employees combined at the five European Union banks with the largest Russia operations has decreased by a mere 3% while earnings have somewhat tripled, due to the hefty interest rates accumulated on their cash stuck in the country.
A concern for the involved banks is that staying in Russia brings the risks of being subject to US sanctions and fines, as confirmed by an anonymous source familiar with the matter.
Read more: 95% of Western companies still operating in Russia: Austrian FM