Al Mayadeen English

  • Ar
  • Es
  • x
Al Mayadeen English

Slogan

  • News
    • Politics
    • Economy
    • Sports
    • Arts&Culture
    • Health
    • Miscellaneous
    • Technology
    • Environment
  • Articles
    • Opinion
    • Analysis
    • Blog
    • Features
  • Videos
    • NewsFeed
    • Video Features
    • Explainers
    • TV
    • Digital Series
  • Infographs
  • In Pictures
  • • LIVE
News
  • Politics
  • Economy
  • Sports
  • Arts&Culture
  • Health
  • Miscellaneous
  • Technology
  • Environment
Articles
  • Opinion
  • Analysis
  • Blog
  • Features
Videos
  • NewsFeed
  • Video Features
  • Explainers
  • TV
  • Digital Series
Infographs
In Pictures
  • Africa
  • Asia
  • Asia-Pacific
  • Europe
  • Latin America
  • MENA
  • Palestine
  • US & Canada
BREAKING
Russian agency: Russia will conduct a nuclear test if the US does
Al-Nakhalah: We are the rightful owners, and we must fight to retrieve our rights
Al-Nakhalah: The enemy and its allies must know that we can never surrender to their terms and diktats after all the sacrifices made
Al-Nakhalah: The prisoner exchange clause can be completed in the next few days, and thus we will have pulled the [explosion] fuse and removed the enemy's justifications for aggression
Al-Nakhalah: The Resistance has expressed its willingness to negotiate on the basis that there are items that can be dealt with positively, the first of which is the prisoner exchange item
Al-Nakhalah: Trump's plan entails the Palestinian people's declaration of complete surrender to the enemy
PIJ Secretary-General, Ziyad al-Nakhalah, in an address aired on Al Mayadeen: The Resistance is engaging in a fierce negotiating battle under the so-called Trump plan
Russian Federation Council approves joint military cooperation agreement with Cuba
Al-Nunu: Today, the lists of prisoners required to be released, the agreed-upon criteria and numbers, were exchanged
Al-Nunu from Sharm el-Sheikh: Negotiations focused on mechanisms for implementing an end to the war, the withdrawal of occupation forces from the Gaza Strip, and the exchange of prisoners

Starbucks sales forecast reduced due to Gaza-linked boycott

  • By Al Mayadeen English
  • Source: Agencies
  • 1 Feb 2024 19:01
3 Min Read

Starbucks lowers its sales forecast due to boycotts in the US and the Middle East, shifting from a forecasted 10-12% growth to 7-10%.

  • x
  • This Thursday, Jan. 12, 2017, file photo shows a Starbucks logo sign in the window of one of the chain's cafes in Pittsburgh, US. (AP)
    This Thursday, Jan. 12, 2017, file photo shows a Starbucks logo sign in the window of one of the chain's cafes in Pittsburgh, US. (AP)

Starbucks has lowered its annual sales forecasts and failed to meet market expectations due to boycotts in both the US and the Middle East. The company reported a "significant impact on traffic and sales" in the Middle East after calls to boycott the brand began soon after the launch of the ongoing Israeli genocide in the Gaza Strip.

CEO Laxman Narasimhan mentioned during a post-quarterly earnings conference call that the boycott has affected the chain beyond the Middle East and in the United States as well.

Reports indicate that Starbucks has witnessed a decrease in customer traffic at its US stores starting in mid-November. Narasimhan stated that the company's performance during the first quarter of the 2024 fiscal year did not meet the projections set by analysts.

Starbucks reported figures that were lower than estimated across its business operations, despite a 5% increase in comparable sales in US stores. While the company achieved a record revenue of $9.43 billion in the first fiscal quarter of 2024, its sales outlook for the remainder of the year was downgraded due to weakening spending in Chinese and other markets.

Reports showed that instead of the previously forecasted revenue growth of 10% to 12%, the chain was now expected to grow between 7% and 10%. 

Related News

Reebok pulls logo from Israeli football team amid boycott pressure

'Israel' barred from tourism fair in Italy over war on Gaza

Significantly, following the announcement of the results, Starbucks shares rose by 3%, possibly because investors had anticipated a worse financial performance. However, compared to a year ago, Starbucks shares were still 11% lower.

Boycotting works: Starbucks loses $11bln in market value

Earlier last month, and at the end of 2023, it was reported that Starbucks had lost almost $11 billion in market value, due to intense boycotts and employee strikes in support of Palestine, in addition to a lukewarm holiday promotion.

To counter the losses Starbucks surely predicted, and as the holidays approached, the corporation announced its Red Cup Day; a marketing strategy that gives consumers the chance to receive a free reusable holiday cup with every purchase. However, since the announcement of the promotion in mid-November, Starbucks saw a decline of 8.96 percent in its shares, which equals $10.98 billion in losses, the lowest it has ever experienced since 1992. 

This was because of the recent global call to boycott brands and franchises that directly or indirectly benefit "Israel" economically. The Starbucks employee union was transparent in its support for Palestine, as "Israel" launched a genocide in Gaza in October, and took the opportunity to demand better work conditions, including scheduling and the freedom to negotiate contracts. Since then, employee strikes have been consistent. 

As a result, the brand found that its reputation is at stake. Despite the loss in value, both economic and social, Starbucks CEO Laxman Narasimhan was positive Starbucks could turn its image back around and make a comeback from the "macroeconomic challenges" it has been facing. 

However, the statistics then indicated otherwise, as the franchise's efforts were inconsistent with the results they had brought the years before. For example, last year, Red Cup Day resulted in an 81 percent increase in consumption compared to only a 31.7 percent increase this year.

Read more: How boycott of US brands over Gaza is boosting local businesses in ME

  • Starbucks
  • Boycott Israel
  • boycott
  • BDS
  • US
  • Palestine
  • Gaza genocide
War on Gaza

War on Gaza

Most Read

Tucker Carlson speaks at a memorial for Charlie Kirk, Sunday, September 21, 2025, at State Farm Stadium in Glendale, Arizona (AP)

Tucker Carlson: Israeli officers gave orders on Iran inside Pentagon

  • Politics
  • 2 Oct 2025
A Hamas fighter in combat fatigues stands before the ceremony for the handover of Israeli captives to the Red Cross in Nuseirat, central Gaza Strip, Saturday, February 22, 2025 (AP)

Hamas responds to Trump plan, backs Gaza withdrawal, exchange

  • Politics
  • 3 Oct 2025
ap

'Israel' pays influencers $7K per post to whitewash Gaza genocide

  • Politics
  • 1 Oct 2025
Mossad’s secret role in Aldo Moro’s 1978 murder revealed

Mossad’s secret role in Aldo Moro’s 1978 murder exposed

  • Politics
  • 5 Oct 2025

Coverage

All
War on Gaza

Read Next

All
Retired Israeli General Brik says Israel has reached point of no return.
Politics

Retired Israeli General Brik: 'Israel has reached point of no return'

Depleted by foreign wars, US seeks to re-arm for another confrontation
Politics

Depleted by foreign wars, US seeks to re-arm for another confrontation

Gaza’s newborns gasp for life as hospitals collapse amid Israeli war
Health

Gaza newborns gasp for life, share oxygen masks amid collapsed system

UK arms exports to 'Israel' reach record high despite ban calls
Politics

UK arms exports to 'Israel' reach record high despite ban calls

Al Mayadeen English

Al Mayadeen is an Arab Independent Media Satellite Channel.

All Rights Reserved

  • x
  • Privacy Policy
  • About Us
  • Contact Us
  • Authors
Android
iOS