Al Mayadeen English

  • Ar
  • Es
  • x
Al Mayadeen English

Slogan

  • News
    • Politics
    • Economy
    • Sports
    • Arts&Culture
    • Health
    • Miscellaneous
    • Technology
    • Environment
  • Articles
    • Opinion
    • Analysis
    • Blog
    • Features
  • Videos
    • NewsFeed
    • Video Features
    • Explainers
    • TV
    • Digital Series
  • Infographs
  • In Pictures
  • • LIVE
News
  • Politics
  • Economy
  • Sports
  • Arts&Culture
  • Health
  • Miscellaneous
  • Technology
  • Environment
Articles
  • Opinion
  • Analysis
  • Blog
  • Features
Videos
  • NewsFeed
  • Video Features
  • Explainers
  • TV
  • Digital Series
Infographs
In Pictures
  • Africa
  • Asia
  • Asia-Pacific
  • Europe
  • Latin America
  • MENA
  • Palestine
  • US & Canada
BREAKING
Al Mayadeen's correspondent: Two people martyred in the Israeli airstrike that targeted a vehicle in Toul.
Al Mayadeen's correspondent in South Lebanon: Israeli drone strikes vehicle in town of Toul, South Lebanon.
Al Mayadeen's EU delegate: Belgium categorically refused to touch Russian assets in its banks for fear of a Russian judicial backlash
Al Mayadeen's EU delegate: The European Union has failed to reach an agreement on the use of Russian assets frozen in Belgium
Trump: Will be seeing land action in Venezuela soon
Trump: first question to Xi will be fentanyl
Trump on reports of B1 bombers near Venezuela: Reports are not accurate
Al Mayadeen's correspondent: The death toll from the airstrike that targeted the town of Arabsalim in South Lebanon has risen to two, in addition to four injuries
Al Mayadeen's correspondent in South Lebanon: An Israeli airstrike targeted the town of Arabsalim
Putin on new sanctions against Russia: Russia's energy sector remains confident, though some losses are expected

Netflix hits record 232.5 million subscribers

  • By Al Mayadeen English
  • Source: Agencies
  • 19 Apr 2023 12:48
3 Min Read

The streaming media company says it has delayed a sweeping crackdown on account password sharing "to improve the experience for members."

  • x
  • Netflix hits record 23.5 million subscribers
    The Netflix booth during Europe's leading digital games fair Gamescom, which showcases the latest trends of the computer gaming scene in Cologne, Germany, August 21, 2019 (Reuters)

Netflix said on Tuesday that its subscriber base reached a new high of 232.5 million in the first quarter of the year and that its embryonic ad-supported tier was performing well.

The streaming television company posted a $1.3 billion quarterly profit, in line with predictions, but said it has delayed a sweeping crackdown on account password sharing "to improve the experience for members."

Read more: Netflix considering live streaming

Instead, Netflix stated that it intends to begin offering paid password-sharing alternatives this quarter.

"It's clear that the company wants to manage any fallout from the new strategy," said Jamie Lumley of Third Bridge.

As a result, some membership and income benefits associated with the transfer have been postponed, according to a letter to shareholders from Netflix.

The company has experimented with "borrower" or "shared" accounts in a few areas but plans to launch them in the US and abroad this month, according to co-CEO Greg Peters in a live earnings call.

Netflix stated that it will take time to ensure that members have smooth access to the service while they are away from home or on numerous platforms such as tablets, TVs, or smartphones.

According to Peters, "We learned from this last set of launches about some improvements we can do."

"It was better to take a little bit of extra time to incorporate those learnings and make this transition as smooth as possible for members."

Related News

Maduro calls on working class to be ready to defend nation

Chinese fentanyl kingpin extradited from Cuba to US

While Netflix's new ad-subsidized membership tier is still in its early stages, engagement has exceeded expectations, with "very little switching from our standard and premium plans," according to the streaming company.

Insider Intelligence predicts that Netflix's new tier will generate $770 million in ad revenue this year, rising to $1 billion the following year.

As Netflix's growth slowed last year, the streaming business concentrated on developing a lower-cost membership tier with advertising.

Netflix also aimed to persuade users who were viewing for free using shared passwords to start subscribing to the service without upsetting current members.

"This account sharing initiative helps us have a larger base of potential paying members and grow Netflix long term," indicated co-CEO Ted Sarandos.

Insider Intelligence suggested that for the first time ever, US consumers will spend more time this year watching digital video on platforms such as Netflix, TikTok, and YouTube than watching traditional television.

The market researcher predicted that, for the first time, "linear TV" will account for fewer than half of daily viewing.

"This milestone is driven by people spending more and more time watching video on their biggest and smallest screens, whether it's an immersive drama on a connected TV or a viral clip on a smartphone," said Insider Intelligence chief analyst Paul Verna in a statement.

According to Insider Intelligence, Netflix and YouTube are "neck and neck" in terms of digital video viewer interest.

Netflix is projected to continue spending around $17 billion per year on series and films, with that figure perhaps rising after next year.

"Netflix subscriber growth shows that the streaming wars are still on," said Lumley.

"The company is ahead of where it was this time last year but still clearly facing the pressure from all the players in this crowded space."

  • United States
  • Netflix
  • US

Most Read

From previous scenes of the Qassam Brigades targeting an Israeli D9 bulldozer with a Yassin 105 shell, east of Deir al-Balah. (Military Media of the Qassam Brigades)

US knew fatal Rafah blast cause was not Hamas op., says journalist

  • Politics
  • 20 Oct 2025
Abu Hamza, the spokesperson for the Al-Quds Brigades, during a speech televised on October 22, 2025 (Al-Quds Brigades Military Media)

Al-Quds Brigades' Abu Hamza mourns leaders, vows continued resistance

  • Politics
  • 22 Oct 2025
'Israel’s Digital Iron Dome: Weaponizing the web against Palestine

'Israel’s Digital Iron Dome: Weaponizing the web against Palestine

  • Technology
  • Today
US missionary kidnapped in Niger capital, suspected taken toward Mali

US missionary kidnapped in Niger capital, suspected taken toward Mali

  • Africa
  • 23 Oct 2025

Coverage

All
War on Gaza

Read Next

All
Palestinians walk through the destruction caused by the Israeli air and ground offensive in Gaza City, Thursday, October 23, 2025. (AP Photo/Abdel Kareem Hana)
Politics

Unexploded ordnances in Gaza may take 30 yrs to clear, aid group says

Police stand guard before a press conference on the extradition of “Tren de Aragua” gang members from the United States, at the a high-security prison where they are being held in Santiago, Chile, Wednesday, October 1, 2025. (AP Photo/Esteban Félix)
Politics

US immigration policies shaped by false 'Venezuela gang' threats

Demonstrators march at a protest opposing "Operation Midway Blitz" and the presence of ICE, Tuesday, Sept. 9, 2025, in Chicago (AP)
Politics

HRW slams federal agents use of excessive force in Illinois protests

Lebanese President Joseph Aoun meets with the Lebanese Prime Minister Nawwaf Salam ahead of a Cabinet meeting in the Presidential Palace, Baabda, Lebanon, October 23, 2025 (X/ @LBPresidency)
Politics

Lebanon OKs sea demarcation with Cyprus, restarts Block 8 exploration

Al Mayadeen English

Al Mayadeen is an Arab Independent Media Satellite Channel.

All Rights Reserved

  • x
  • Privacy Policy
  • About Us
  • Contact Us
  • Authors
Android
iOS