After being accused of targeting teens with its advertising, US e-cigarette producer Juul Labs announced on Tuesday that it reached a settlement with roughly 10,000 plaintiffs in California.

The e-cigarette industry behemoth did not reveal the settlement amounts, but stated that they were related to more than 5,000 cases, and that they "mark a critical step toward strengthening Juul Labs' operations and securing the company's route forward."

Some of the complaints were made as part of consumer class action lawsuits, while others were made by government agencies or Native American tribes. All of the complaints were for personal damage.

Juul is struggling to survive after the US Food and Drug Administration ordered that all of its products be taken off the market in the US because the business had not addressed safety concerns.

Although the company has challenged the ruling, it revealed last month that it has been forced to slash its operational budget by up to 40% and fire 400 people.

In November, Juul announced that the company had obtained funding for its operations from early investors.