Al Mayadeen English

  • Ar
  • Es
  • x
Al Mayadeen English

Slogan

  • News
    • Politics
    • Economy
    • Sports
    • Arts&Culture
    • Health
    • Miscellaneous
    • Technology
    • Environment
  • Articles
    • Opinion
    • Analysis
    • Blog
    • Features
  • Videos
    • NewsFeed
    • Video Features
    • Explainers
    • TV
    • Digital Series
  • Infographs
  • In Pictures
  • • LIVE
News
  • Politics
  • Economy
  • Sports
  • Arts&Culture
  • Health
  • Miscellaneous
  • Technology
  • Environment
Articles
  • Opinion
  • Analysis
  • Blog
  • Features
Videos
  • NewsFeed
  • Video Features
  • Explainers
  • TV
  • Digital Series
Infographs
In Pictures
  • Africa
  • Asia
  • Asia-Pacific
  • Europe
  • Latin America
  • MENA
  • Palestine
  • US & Canada
BREAKING
The Government Media Office in Gaza: The occupation’s latest crime is further evidence of its ongoing implementation of genocide through starvation.
Gaza Government Media Office: This is a methodical use of aid as a tool of war to blackmail hungry civilians.
Gaza Government media office: Massacre committed by occupation today is a blatant war crime under international law.
Al Mayadeen's correspondent: Waves of injured and martyrs continue to arrive at Nasser Medical Complex following the horrific massacre near the aid distribution centers in Rafah.
Al Mayadeen's correspondent in Gaza: 30 martyrs and 120 wounded by Israeli fire while heading to a 'US aid distribution site' west of Rafah.
Araghchi to Grossi: These parties will bear responsibility for the consequences of their actions
Araghchi to Grossi: Iran will respond to any unlawful action by European countries or parties attempting to turn the Agency into a tool for achieving their objectives
Araghchi to Grossi: We urge the Agency to warn against the consequences of any political move against Iran
Araghchi to Grossi: We call on the Agency to highlight Iran’s full cooperation during the upcoming Board of Governors meeting next week
Araghchi to Grossi: We demand that the Agency reflect the facts in a manner that prevents certain parties from exploiting it to advance their political agendas

KFC faces backlash over ‘misleading’ portrayal of chicken farming

  • By Al Mayadeen Net
  • Source: Agencies
  • 12 Apr 2022 10:05
  • 1 Shares
4 Min Read

Activist footage purporting to show excessive overcrowding and dead birds varies from a KFC video made by a YouTube star.

  • x
  • KFC chickens suffer on factory farms.
    KFC chickens suffer on factory farms.

KFC has been accused of portraying poultry farming in a "misleading" manner after campaigners went back to a farm recently highlighted in a film by a YouTube celebrity.

YouTuber Niko Omilana visited a farm managed by meat manufacturer Moy Park, one of Europe's top poultry suppliers, which sells chicken to KFC in the Behind the Bucket film, which was released last December.

The film has been seen over 1 million times on the Joe news and entertainment website's Twitter account.

Birds are shown in a shed in the clip, with fresh straw covering the floor and perches offered as enrichment.

Undercover investigators working for the vegan food brand VFC visited the farm in February and reported finding terrible overcrowding, little fresh straw, and ill, lame, and dead birds.

VFC footage from inside the farm, which has a capacity of 380,000 birds, appears to show a sodden floor with animal waste and little or no fresh straw. It also appears to depict dead birds on the ground as well as sick, damaged, or lame birds. Bins containing dead chicken corpses were also captured on film.

Footage exposes the truth 

After examining VFC footage from the farm, Prof Andrew Knight of the University of Winchester's Centre for Animal Welfare noted that the birds appeared to be held at "very high stocking density, within a huge shed, with little to no environmental enrichment."

Related News

Pakistan protest turns deadly over US-backed Israeli genocide in Gaza

Why some corporations are struggling with crypto payments

He added that the “severe crowding and barren environment meant these birds had very little room to move and to exercise highly motivated natural behaviors, such as foraging and exploring”.

The birds in the VFC clip demonstrated "behavioral indications of stress such as feather plucking and topical skin infection," according to Paul Roger, a veterinarian and founder member of the Animal Welfare Science, Ethics, and Law Veterinary Association.

Matthew Glover, VFC’s co-founder, said: “This is the most disingenuous marketing campaign we have seen for a long time. This portrayal of chicken farming is utterly misleading and seeks to reassure the public that all is well when nothing could be further from the truth.”

KFC responds 

In response to the allegations, KFC said: “We take the welfare of the chickens in our supply chain extremely seriously. We will continue to work with Moy Park to ensure these standards are being met and we will continue to drive transparency, which is an important part of our welfare work – removing misconceptions and ensuring accountability across the industry.”

A spokesperson for Moy Park told the Guardian: “Claims such as these are treated incredibly seriously and we immediately reviewed the footage along with independent audits and veterinary reports.

“This farm is managed to a very high standard and our preliminary findings show that it is meeting those standards. The birds are displaying natural behaviors and the farm adheres to all stocking, enrichment, and welfare requirements.”

The company said that staff visit sheds a minimum of three times a day to assess the health and welfare of the birds. “A small number of birds may die between those checks and are identified and removed during the next inspection.”

People in a shed at an inconvenient moment, according to the spokeswoman, could potentially have an impact on the birds' movements.

Stuart Jones, director of Upload agency, which represents Niko Omilana, said: “Whilst we take these allegations very seriously and will speak with KFC about these claims, the filming that our client took part inaccurately reported the conditions he saw and experienced on the day.”

According to a Joe Media spokeswoman, the footage it captured on behalf of KFC described the conditions they saw and experienced on that day.

  • KFC
  • YouTube

Most Read

President Donald Trump and Israeli Prime Minister Benjamin Netanyahu arrive to a news conference in the East Room of the White House, Tuesday, Feb. 4, 2025, in Washington (AP)

Rift widens: Trump, Netanyahu clash in heated phone call over Iran

  • Politics
  • 26 May 2025
US judges quietly consider private security amid Trump tensions

US judges quietly consider private security amid Trump pressures

  • US & Canada
  • 25 May 2025
An Israeli army vehicle moves in the Gaza Strip as seen from southern occupied Palestine, Thursday, May 29, 2025 (AP)

Hamas rejects Witkoff ceasefire plan, says alters terms

  • Politics
  • 29 May 2025
Spokesperson for the Yemeni Armed Forces, Brigadier General Yahya Saree, announces a new operation against Ben Gurion Airport on May 29, 2025 (Yemeni Military Media)

Yemen announces successful hypersonic missile strike on Ben Gurion

  • Politics
  • 30 May 2025

Coverage

All
War on Gaza

Read Next

All
MIT bans class president who gave pro-Palestine speech
US & Canada

MIT bans class president over pro-Palestine speech

Arab ministers condemn Israel 'ban' on planned West Bank visit
Politics

Arab ministers condemn Israeli ban on planned West Bank visit

Major General Hu Gangfeng, Vice President, National Defense University, People's Liberation Army, China, leaves after a panel discussion during the 22nd Shangri-La Dialogue summit in Singapore, Saturday, May 31, 2025. (AP Photo/Anupam Nath)
Politics

China blasts Hegseth, calls US top 'troublemaker' in Asia-Pacific

US activists demand shutdown of Musk's 'dirty' supercomputer: Reports
Technology

US activists demand shutdown of Musk's 'dirty' supercomputer: NBC News

Al Mayadeen English

Al Mayadeen is an Arab Independent Media Satellite Channel.

All Rights Reserved

  • x
  • Privacy Policy
  • About Us
  • Contact Us
  • Authors
Android
iOS