McDonald's reopens in Russia under new name
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The restaurant chain has suspended its 850 restaurants in Russia on March 14.
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People visit the new "Vkusno & tochka", which opened in Moscow on June 12, 2022, after McDonald's exit from Russia. (Reuters)
McDonald's in Russia was renamed and has opened under the new name of Vkusno & tochka, which translates to "Tasty and that's it", the new fast food chain's general director Oleg Paroev told reporters on Sunday.
"I'm excited to introduce our new name, Vkusno & tochka," Paroev said.
After the start of the war on Ukraine, McDonald's suspended all of its 850 restaurants in Russia on March 14. McDonald's had a market share in Russia's catering market worth 7% and sold its business to businessman Alexander Govor.
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Under the deal, Govor agreed to purchase all McDonald's locations in Russia and operate them under a new brand. He also agreed to keep employees for at least two years on comparable terms, fund the salaries of corporate employees working in 45 different regions of the country until the deal closes, and pay off existing liabilities to suppliers, landlords, and utilities.
All employees will retain their positions, and the menu will remain the same, but the names of the dishes have been changed under the new brand, as the prefix Mc or Mac has been removed.
McDonald's employed 62,000 people at its 850 branches in Russia.
