Musk launches new perfume to fund Twitter purchase
Musk is poised to finalize his $44 billion acquisition of Twitter before the end of the month, even if through perfume sales.
Elon Musk now has his own musk: the Tesla entrepreneur announced the release of a new fragrance dubbed "Burnt Hair", which sold $1 million in a few days. "Please buy my perfume, so I can buy Twitter," he wrote on the platform Wednesday.
Please buy my perfume, so I can buy Twitter— Elon Musk (@elonmusk) October 12, 2022
Musk is poised to finalize his $44 billion acquisition of Twitter before the end of the month. If he fails to do so, a breach-of-contract trial will be held in November.
The SpaceX founder announced on Tuesday that he has already sold 10,000 bottles of the fragrance. "With a name like mine, getting into the fragrance business was inevitable -- why did I even fight it for so long!?" he joked on Twitter.
The world's richest man's Twitter bio now portrays him as a "Perfume Salesman", and a pinned tweet includes a link to the product's selling page via his firm The Boring Company's website.
The ad for the perfume shows a ruby red bottle with the name engraved on the front in the script. The tagline reads, "The Essence of Repugnant Desire." Each bottle retails for $100.
Musk is no new to his jokes going viral on the internet as a result of his legions of fans. In the past, the billionaire has promoted a variety of strange products that make reference to his sense of humor.