Al Mayadeen English

  • Ar
  • Es
  • x
Al Mayadeen English

Slogan

  • News
    • Politics
    • Economy
    • Sports
    • Arts&Culture
    • Health
    • Miscellaneous
    • Technology
    • Environment
  • Articles
    • Opinion
    • Analysis
    • Blog
    • Features
  • Videos
    • NewsFeed
    • Video Features
    • Explainers
    • TV
    • Digital Series
  • Infographs
  • In Pictures
  • • LIVE
News
  • Politics
  • Economy
  • Sports
  • Arts&Culture
  • Health
  • Miscellaneous
  • Technology
  • Environment
Articles
  • Opinion
  • Analysis
  • Blog
  • Features
Videos
  • NewsFeed
  • Video Features
  • Explainers
  • TV
  • Digital Series
Infographs
In Pictures
  • Africa
  • Asia
  • Asia-Pacific
  • Europe
  • Latin America
  • MENA
  • Palestine
  • US & Canada
BREAKING
Palestinian media: Israeli occupation forces storm the Old City in the center of Nablus, occupied West Bank
Local sources to Al Mayadeen: Sudanese army forces drones strike town of Kabkabiya, North Darfur.
Syrian Observatory: The plane is loaded with air defense systems and heavy weapons as part of US troop reinforcements to its bases in northeastern Syria
Syrian Observatory: US cargo plane lands with two military helicopters at Kharab al-Jir base in the countryside of Rmeilan, north of Hasakah
Miguel Díaz-Canel to Gustavo Petro: US seeks to reimpose the Monroe Doctrine in its relations with sovereign states in Latin America and the Caribbean.
The Abu Ali Mustapha Brigades, the military wing of the PFLP, says they handed over the body of an Israeli captive to the Israeli occupation forces in implementation of the clauses of the ceasefire agreement.
Al Mayadeen correspondent: Israeli drones are flying over the presidential palace in Baabda, Mount Lebanon, and over the skies of the capital, Beirut, and its suburbs.
Al Mayadeen's correspondent in South Lebanon: Israeli warplanes launch a series of raids on the al-Mahmoudiya and Jarmaq areas
Trump reiterates proposal for Russia and Ukraine to stop at current front line, negotiate later
Reuters: Trump says no discussion regarding Ukraine ceding Donbas to Russia

'Israel' pays influencers $7K per post to whitewash Gaza genocide

  • By Al Mayadeen English
  • Source: The Responsible Statecraft
  • 1 Oct 2025 15:51
  • 14 Shares
4 Min Read

A Responsible Statecraft investigation revealed that "Israel" is paying Western influencers up to $7,000 per post to spread pro-"Israel" propaganda and obscure global awareness of its genocidal war on Gaza, using US-based firms to coordinate the covert campaign.

Listen
  • x
  • ap
    FILE - Israeli Prime Minister Benjamin Netanyahu and US Secretary of State Marco Rubio (not shown) hold a joint press conference at the Prime Minister's Office, during Rubio's visit, in occupied al-Quds, on September 15, 2025. (Nathan Howard/Pool Photo via AP, File)

Responsible Statecraft on Wednesday published an investigative report uncovering how the Israeli government is secretly bankrolling a vast social media influence campaign, paying Western content creators thousands of dollars per post to launder pro-"Israel" propaganda online as Palestinian civilians continue to be massacred in Gaza.

The investigation, authored by Nick Cleveland-Stout, reveals that Prime Minister Benjamin Netanyahu personally endorsed the effort, urging Israeli officials and media allies to coordinate messaging through paid influencers.

"We have to fight back. How do we fight back? Our influencers. I think you should also talk to them if you have a chance, to that community, they are very important," Netanyahu said at a closed-door meeting Friday, openly acknowledging the regime's strategy to shape public opinion through paid social media figures.

According to US filings under the Foreign Agents Registration Act (FARA), "Israel's" Ministry of Foreign Affairs contracted Bridge Partners, a Washington DC-based lobbying and public relations firm, to manage the covert operation, codenamed the "Esther Project." The project, coordinated with Havas Media Group Germany, carries a budget of $900,000, spanning June to November 2025.

After subtracting legal and administrative costs, approximately $552,946 was allocated for direct influencer payments between June and September. With 75 to 90 paid posts projected in that timeframe, each influencer could be earning between $6,100 and $7,300 per post, effectively turning social media feeds into a battlefield of paid Israeli state messaging.

Neither Havas nor Bridge Partners responded to questions from reporters seeking clarity on which influencers were hired or what guidelines governed their content.

State-funded disinformation during genocide

Related News

The 'militia' label: How Western media delegitimizes Iraq’s PMF

Israeli prosecutor confirms no rape charges from Oct.7 operation filed

The documents show the operation was deliberately routed through US intermediaries to conceal direct Israeli sponsorship, allowing Tel Aviv to flood Western platforms like TikTok and Instagram with state-crafted narratives while evading transparency laws.

Bridge Partners' co-founders, Yair Levi and Uri Steinberg, each hold a 50 percent stake in the firm. Among their senior advisors is Nadav Shtrauchler, a former Israeli army Spokesperson Unit major, a division notorious for whitewashing Israeli war crimes and manipulating wartime coverage.

For legal counsel, the firm hired Pillsbury Winthrop Shaw Pittman, a US law firm previously linked to NSO Group, the spyware company behind Pegasus, which has been used to surveil journalists, activists, and Palestinian human rights defenders.

The "Esther Project" represents a new frontier in "Israel's" propaganda machine, weaponizing Western influencer culture to sanitize a campaign that has killed tens of thousands of Palestinians, mostly women and children, under what UN investigators have deemed acts of genocide.

Digital warfare and Western complicity

The name "Esther Project" bears resemblance to the Heritage Foundation's "Project Esther", a US initiative that seeks to brand critics of "Israel" as antisemites or terrorist sympathizers. While no formal link has been proven, both efforts reflect a shared strategy: criminalize solidarity with Palestine while amplifying pro-"Israel" voices through digital media manipulation.

Analysts warn that such state-funded disinformation campaigns not only distort reality but also exploit Western audiences' ignorance, turning popular culture and lifestyle platforms into tools of psychological warfare. 

"We have to fight back," Netanyahu told his aides, a statement critics say lays bare the government's reliance on paid influence rather than truth to maintain Western support.

The investigation by the Responsible Statecraft offers a rare glimpse into how "Israel" is exporting its information war into Western social media ecosystems, spending public funds to drown out Palestinian voices and whitewash atrocities in Gaza.

Read more: Project Esther; right-wing scheme to liquidate pro-Palestine movement

  • propaganda
  • war on Gaza
  • Israel
  • Gaza genocide
  • Benjamin Netanyahu
  • influencers
War on Gaza

War on Gaza

Most Read

Yemeni Armed Forces Chief of Staff Major General Mohammad Abd al-Karim al-Ghamari , during a ceremony in an undisclosed locations in Yemen, undate (Yemeni Military Media)

Yemeni Armed Forces mourn martyred Chief of Staff al-Ghamari

  • Politics
  • 16 Oct 2025
How an Israeli-backed firm spied on US churches to push propaganda

How an Israeli-backed firm spied on US churches to push propaganda

  • Politics
  • 15 Oct 2025
Zionists Fundamentally Misread Iran Due To Their Own Echo Chambers

Zionists fundamentally misread Iran due to their own echo chambers

  • Analysis
  • 15 Oct 2025
From previous scenes of the Qassam Brigades targeting an Israeli D9 bulldozer with a Yassin 105 shell, east of Deir al-Balah. (Military Media of the Qassam Brigades)

US knew fatal Rafah blast cause was not Hamas op., says journalist

  • Politics
  • 20 Oct 2025

Coverage

All
War on Gaza

Read Next

All
Inside Trump’s secret campaign to dismantle the ‘Deep State’: Reuters
Politics

Inside Trump’s secret campaign to dismantle the ‘Deep State’: Reuters

ap
Politics

Cuba's president denounces renewed US meddling in region, backs Petro

Bob Vylan: 'Who cares about the chant when Palestinians are killed?'
Arts and Culture

Bob Vylan: 'Who cares about the chant when Palestinians are killed?'

Secretary of State Marco Rubio speaks before a lunch with President Donald Trump and Ukraine's President Volodymyr Zelenskyy in the Cabinet Room of the White House, Friday, Oct. 17, 2025, in Washington. (AP Photo/Alex Brandon)
Politics

Rubio leading US campaign to oust Maduro through force, sanctions: WSJ

Al Mayadeen English

Al Mayadeen is an Arab Independent Media Satellite Channel.

All Rights Reserved

  • x
  • Privacy Policy
  • About Us
  • Contact Us
  • Authors
Android
iOS