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Elon Musk has unveiled a new Twitter logo, opting for a "minimalist art deco" X as part of the platform's rebranding.

The design would be changed, according to the Twitter owner, who tweeted that it "probably changes later, certainly will be refined."

Linda Yaccarino, Twitter's CEO, announced the decision on Monday by tweeting the design and commenting, "X is here! Let's do this."

X is here! Let’s do this. pic.twitter.com/1VqEPlLchj

— Linda Yaccarino (@lindayacc) July 24, 2023

Musk had solicited design proposals from his 149 million followers and appeared to have chosen a logo that he had identified on Sunday via a flickering video posted to the top of his Twitter feed.

He has long been obsessed with the "X" logo, which serves as the name for an "everything app" that he has promised to publish at some point, with Twitter being the most likely vehicle. Musk described Twitter shortly before purchasing it in October as "an accelerant to creating X, the everything app."

The X concept is based on WeChat, a Chinese software that allows users to do anything from texting to ordering taxis and paying bills. Musk reportedly told Twitter employees in June of last year: “You basically live on WeChat in China. If we can recreate that with Twitter, we’ll be a great success.”

Yaccarino revealed some specifics about how she intends X to function in a tweet on Sunday, saying that the company will be powered by artificial intelligence and will be "centered on audio, video, messaging, payments/banking."

As of Monday morning, the Twitter app itself was still carrying its signature bluebird logo, although the official Twitter account had been changed to the new X logo.

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