Al Mayadeen English

  • Ar
  • Es
  • x
Al Mayadeen English

Slogan

  • News
    • Politics
    • Economy
    • Sports
    • Arts&Culture
    • Health
    • Miscellaneous
    • Technology
    • Environment
  • Articles
    • Opinion
    • Analysis
    • Blog
    • Features
  • Videos
    • NewsFeed
    • Video Features
    • Explainers
    • TV
    • Digital Series
  • Infographs
  • In Pictures
  • • LIVE
News
  • Politics
  • Economy
  • Sports
  • Arts&Culture
  • Health
  • Miscellaneous
  • Technology
  • Environment
Articles
  • Opinion
  • Analysis
  • Blog
  • Features
Videos
  • NewsFeed
  • Video Features
  • Explainers
  • TV
  • Digital Series
Infographs
In Pictures
  • Africa
  • Asia
  • Asia-Pacific
  • Europe
  • Latin America
  • MENA
  • Palestine
  • US & Canada
BREAKING
Syrian media: A large number of Israeli occupation vehicles loaded with troops have entered west Ain Ziwan in the southern countryside of Quneitra.
Israeli media: An aid corridor will be established from al-Khadr to Sweida in the upcoming days.
Chinese Foreign Minister to his Brazilian counterpart: Beijing is ready to strengthen coordination with Brazil and work with BRICS nations to counter unilateralism.
Chinese Foreign Minister to Brazilian counterpart: Beijing ready to strengthen strategic mutual trust with Brazil.
Chinese Foreign Ministry: Minister Wang Yi held a phone conversation with his Brazilian counterpart.
Iranian Parliament's draft resolution in response to the E3's decision: Halting cooperation with the IAEA.
Iranian parliamentary draft resolution in response to the E3's decision: Iran to halt all talks with the US and European countries.
Iranian parliamentary draft resolution in response to the E3's decision: Iran to withdraw from the Treaty on the Non-Proliferation of Nuclear Weapons (NPT).
Araghchi: We are ready to resume diplomatic negotiations on the nuclear program provided other parties show seriousness and goodwill.
Iranian Foreign Minister Abbas Araghchi: France, Germany and Britain do not have the legal mandate to automatically reimpose sanctions on Iran.

Following loss of license Baskin-Robbins becomes BRandICE in Russia

  • By Al Mayadeen English
  • Source: Agencies
  • 2 Dec 2022 09:38
  • 1 Shares
2 Min Read

Russia's Baskin-Robbins will no longer be able to operate in Russia following sanctions, however, there will be a rebrand.

  • x
  • In Russia Baskin-Robbins becomes BRandICE (Getty images)
    In Russia, Baskin-Robbins becomes BRandICE (Getty images)

Russian ice cream manufacturer JSC BRPI, previously known as Baskin Robbins Production International Limited, will register a new trademark BRandICE as a result of the loss of authorization to do business in Russia, according to Russian newspaper Kommersant on Friday.

The Federal Service for Intellectual Property (Rospatent), according to the publication, received a fresh brand registration application from JSC BRPI in October and November. According to Kommersant, the loss of the Russian manufacturer's license to use the Baskin-Robbins name, which is owned by the US, may have motivated the registration of a new brand.

According to a Baskin-Robbins cafe manager in the Moscow area. the new brand will be introduced on December 1, with cafés being required to replace their signs.

The publication reported that since the Russian firm wouldn't have to pay royalties, the expenses of production under a new brand may be reduced. JSC BRPI would also need to alter the recipe, though.

Related News

Ukraine to unveil security guarantees framework next week: Zelensky

Russia raids Ukrainian military targets with helicopters

Russia turns to Asia as West sanctions its financial market 

Russia embracing the Chinese yuan has had an effect on several Chinese entrepreneurs, as Russian businesses might now negotiate contracts in yuan rather than the dollar or euro. This is, according to Chinese entrepreneur Wang Min, an exciting "win-win" situation for Chinese and Russian businesses.

The businessman said, "We hope that next year sales in Russia can account for 10-15% of our total sales."

According to Reuters, Wang intended to profit from Russia's speedily "yuanized" economy, as the sanctioned nation looks toward an Asian market for financial stability. He envisions a win-win situation where Chinese exporters lower their currency risks and Russian purchasers have easier access to payment.

To put it simply, the Russia's economic shift toward the east might increase international trade, provide a rising economic counterbalance to the dollar, and curtail Western attempts to exert economic pressure on Moscow.

Read more: Owner of IKEA stores sees profit fall post-Russia exit

  • Russia
  • US
  • Anti-russian sanctions
  • BRandICE
  • Baskin-Robbins

Most Read

Almost instantly after the Helsinki Accords were signed, organisations sprouted to document purported violations, whose findings were fed to overseas embassies for international amplification. (Al Mayadeen English; Illustrated by Zeinab el-Hajj)

How ‘Human Rights’ became a Western weapon

  • Opinion
  • 23 Aug 2025
Tom Barrack's imperial tantrum in Beirut: When entitlement speaks (Photo by Mahdi Rtail)

Tom Barrack's imperial tantrum in Beirut: When entitlement speaks

  • Politics
  • 26 Aug 2025
Launch of a ballistic missile from Yemen toward the occupied Palestinian territories. (YAF military media)

Yemeni Forces announce firing hypersonic missile at Al-Lydd Airport

  • Politics
  • 22 Aug 2025
Although it does seem likely they will launch some kind of operation in northern Gaza, one which will accelerate its mass murder of civilians, but will fail to achieve its stated objectives. (Al Mayadeen English; Illustrated by Batoul Chamas)

Here is why the Israeli occupation of Gaza won’t work

  • Opinion
  • 26 Aug 2025

Coverage

All
The Ummah's Martyrs

Read Next

All
People inspect a damaged petrol station hit in Israeli airstrikes on Sunday, in Sanaa, Yemen, Monday, August 25, 2025 (AP)
Politics

Yemeni sources: Israeli propaganda false, airstrikes hit civilians

Emergency responders and residents gather at the site in Naqoura, southern Lebanon, after an Israeli drone explosion killed two Lebanese soldiers and injured another.
Politics

Israeli drone kills two Lebanese soldiers in Naqoura

Civil defence workers check for victims between the wreckage of a destroyed building that was hit by an Israeli airstrike in the southern suburbs of Beirut, Lebanon, Tuesday, July 30, 2024 (AP)
Politics

Lebanese court to release dangerous convicted 'Israel' spy: Report

Israeli Prime Minister Benjamin Netanyahu speaks during a press conference at the Prime Minister's office in occupied al-Quds, occupied Palestine, August 10, 2025 (AP)
Politics

Netanyahu pushes plan for demilitarized zone from Golan to Sweida

Al Mayadeen English

Al Mayadeen is an Arab Independent Media Satellite Channel.

All Rights Reserved

  • x
  • Privacy Policy
  • About Us
  • Contact Us
  • Authors
Android
iOS