Al Mayadeen English

  • Ar
  • Es
  • x
Al Mayadeen English

Slogan

  • News
    • Politics
    • Economy
    • Sports
    • Arts&Culture
    • Health
    • Miscellaneous
    • Technology
    • Environment
  • Articles
    • Opinion
    • Analysis
    • Blog
    • Features
  • Videos
    • NewsFeed
    • Video Features
    • Explainers
    • TV
    • Digital Series
  • Infographs
  • In Pictures
  • • LIVE
News
  • Politics
  • Economy
  • Sports
  • Arts&Culture
  • Health
  • Miscellaneous
  • Technology
  • Environment
Articles
  • Opinion
  • Analysis
  • Blog
  • Features
Videos
  • NewsFeed
  • Video Features
  • Explainers
  • TV
  • Digital Series
Infographs
In Pictures
  • Africa
  • Asia
  • Asia-Pacific
  • Europe
  • Latin America
  • MENA
  • Palestine
  • US & Canada
BREAKING
US approves $510 mln sale of bomb guidance kits to 'Israel'
Reuters, citing senior US official: US reviewing Syria's state sponsor of terror designation
Sheikh Qassem: We are on the defense against the occupier and in the face of any American-Israeli aggression
Hezbollah Secretary-General Sheikh Naim Qassem: We call on you, those who are in Lebanon, to prioritize your patriotism and not to assist America and "Israel" in their schemes
Hezbollah Secretary-General Sheikh Naim Qassem: The [Israeli] occupation shall not maintain a permanent presence in the land of southern Lebanon
Russia has full control of Lugansk republic: Governor
Axios, citing senior Israeli and US officials: Trump's Syria envoy Tom Barrack has been in contact with Syrian officials since his visit to "Israel" in early June to explore launching formal talks between Damascus and Tel Aviv
White House: Trump will sign executive order to terminate Syria sanctions
Israeli media: Knesset member Gadi Eisenkot has submitted his resignation from the opposition "National Unity" party led by Benny Gantz
Palestinian Prisoner Society: Administrative detainee Louay Nasrallah, 22, from Jenin, martyred in "Israel’s" Soroka Hospital

Following loss of license Baskin-Robbins becomes BRandICE in Russia

  • By Al Mayadeen English
  • Source: Agencies
  • 2 Dec 2022 09:38
  • 1 Shares
2 Min Read

Russia's Baskin-Robbins will no longer be able to operate in Russia following sanctions, however, there will be a rebrand.

  • x
  • In Russia Baskin-Robbins becomes BRandICE (Getty images)
    In Russia, Baskin-Robbins becomes BRandICE (Getty images)

Russian ice cream manufacturer JSC BRPI, previously known as Baskin Robbins Production International Limited, will register a new trademark BRandICE as a result of the loss of authorization to do business in Russia, according to Russian newspaper Kommersant on Friday.

The Federal Service for Intellectual Property (Rospatent), according to the publication, received a fresh brand registration application from JSC BRPI in October and November. According to Kommersant, the loss of the Russian manufacturer's license to use the Baskin-Robbins name, which is owned by the US, may have motivated the registration of a new brand.

According to a Baskin-Robbins cafe manager in the Moscow area. the new brand will be introduced on December 1, with cafés being required to replace their signs.

The publication reported that since the Russian firm wouldn't have to pay royalties, the expenses of production under a new brand may be reduced. JSC BRPI would also need to alter the recipe, though.

Related News

Russia, China slam 'Israel' at UN over international law violations

NATO's defense spending surge may cause its collapse: Lavrov

Russia turns to Asia as West sanctions its financial market 

Russia embracing the Chinese yuan has had an effect on several Chinese entrepreneurs, as Russian businesses might now negotiate contracts in yuan rather than the dollar or euro. This is, according to Chinese entrepreneur Wang Min, an exciting "win-win" situation for Chinese and Russian businesses.

The businessman said, "We hope that next year sales in Russia can account for 10-15% of our total sales."

According to Reuters, Wang intended to profit from Russia's speedily "yuanized" economy, as the sanctioned nation looks toward an Asian market for financial stability. He envisions a win-win situation where Chinese exporters lower their currency risks and Russian purchasers have easier access to payment.

To put it simply, the Russia's economic shift toward the east might increase international trade, provide a rising economic counterbalance to the dollar, and curtail Western attempts to exert economic pressure on Moscow.

Read more: Owner of IKEA stores sees profit fall post-Russia exit

  • Russia
  • US
  • Anti-russian sanctions
  • BRandICE
  • Baskin-Robbins

Most Read

Iranian President Masoud Pezeshkian attends a protest following the US attacks on nuclear sites in Iran, in Tehran, Iran, Sunday, June 22, 2025. (AP)

Iran declares victory as ceasefire forces Israeli retreat

  • Politics
  • 24 Jun 2025
Iran launches strikes on Israeli targets, despite alleged ceasefire

Iran victorious as ceasefire with 'Israel' takes effect

  • Politics
  • 24 Jun 2025
Iran says targeted US Qatar air base under Op. Annunciation of Victory

Iran says targeted US Qatar air base under Op. Annunciation of Victory

  • MENA
  • 23 Jun 2025
Gaza

7 Israeli soldiers killed in double ambush by Gaza Resistance

  • Palestine
  • 24 Jun 2025

Coverage

All
The Ummah's Martyrs

Read Next

All
Women comfort each other by a vehicle that was burnt overnight by Israeli settlers in an attack that killed three Palestinians and burnt several vehicles and damaged homes, in Kafr Malik, east of Ramallah, Thursday, June 26, 2025 (AP)
Politics

Settlers shoot and assault Palestinians in Hizma, Masafer Yatta

Syria's interim leader, Ahmad al-Sharaa, walks in the presidential palace ahead of a meeting in Damascus, Dec. 28, 2024. (AP)
Politics

Syria open to al-Sharaa-Netanyahu meeting at UN assembly

Former Iranian parliament speaker Ali Larijani speaks with media at the Interior Ministry in Tehran, Iran, Friday, May 31, 2024 (AP)
Politics

'Israel' failed to topple Iran, lost 12-day war, Larijani says

Smoke rises to the sky following an Israeli strike in the Gaza Strip as seen from southern Israel, Wednesday, June 11, 2025. (AP)
Politics

War on Gaza failed to achieve objectives in Gaza

Al Mayadeen English

Al Mayadeen is an Arab Independent Media Satellite Channel.

All Rights Reserved

  • x
  • Privacy Policy
  • About Us
  • Contact Us
  • Authors
Android
iOS