The Israeli occupation is suffering from "hostile media coverage" all over the world in light of its failure to provide its claims and arguments to public opinion, Israeli newspaper Maariv said on Wednesday.

The newspaper highlighted a post made by Iranian Leader Ali Khamenei on X, wherein he said the war was also being fought in the media. "Whoever has the stronger media outlet will be more successful in achieving the goals they strive for."

الشعر وسيلة إعلاميّة، والتحدّيات والصراعات في العالم اليوم هي تحدّيات إعلاميّة. الحرب حربُ الإعلام، فمَن يملك وسيلة إعلاميّة أقوى سيكون الأكثر نجاحاً في تحقيق الأهداف التي ينشدها.

— الإمام الخامنئي (@ar_khamenei) March 25, 2024

Maariv said Sayyed Khamenei's words came in light of the failure of Israeli propaganda, as well as the firing of Israeli government spokesperson Eylon Levy from his post.

Levy was suspended earlier in the month after criticizing British Foreign Secretary David Cameron, causing backlash in the United Kingdom. He was officially dismissed on Wednesday.

Communication experts had previously underlined that the Israeli occupation was losing terribly when it came to its publicity on an international level, namely its Hasbara strategy due to a "broken public relations playbook", according to Jewish Insider.

Experts have said there were numerous issues in the bureaucratic and systemic structures within the Israeli occupation in addition to bad policies taken by "Tel Aviv", causing the failure of diplomacy to become a chief concern for the Israeli occupation.

'Israel' losing on numerous fronts

In a February report by The New York Times, American Columnist Thomas Friedman highlighted that "Israel" is losing on three fronts.

He suggests that the occupation entity is losing the global narrative that it is engaged in a just war, adding that "It has no plan to ever get out of Gaza, so it will eventually sink into the sands there with a permanent occupation that will surely complicate relations with all its Arab allies and friends across the globe."

Friedman explains that "Israel" is also losing regionally to Iran and the Lebanese Resistance in Lebanon, Syria, Iraq, and Yemen, who are pressuring the northern, southern, and eastern borders of occupied Palestine. 

According to him, the only solution for "Israel" is a "two-state solution", which he believes would strengthen the occupation's relationship with its Arab allies.