TikTok will allow its users to post videos up to 3 minutes in length, three times the current limit of 1 minute.

This new update aims to give content creators more flexibility while producing content, reducing the need for multi-part posts.

Videos of at least 3 minutes duration were being tested since December. These extended videos were easy to watch when scrolling through the content of the biggest platform influencers. 

Previously, recording longer videos were restricted to specific users, but it is now rolling out to everyone on the platform in the upcoming weeks.

The platform did not specify to what extent long clips might affect the recommendations algorithm, although the potential similarities with YouTube are worth considering.

As the platform has grown, YouTube has directed its algorithms toward keeping viewers, which means longer videos. Hence why now, almost all content on YouTube is more than 10 minutes long.

Tik Tok may not follow the same approach. But if it turns out that longer videos increase platform usage, we might see fewer short and quick clips.

Meanwhile, the platform has removed nearly 62 million videos for violating the user agreement.

In a report issued on its website, the company explained that these videos represent less than 1 percent of the total content posted on the platform and fall under categories such as nudity, sexual content, bullying, and hateful behavior.

TikTok, owned by the Chinese company, ByteDance, added that about 8.5 million cancellations targeted videos from the United States.

The company has released transparency reports since 2019 after its popular platform among teens came under scrutiny over content and privacy issues that also led some countries to ban the app.

The platform, which has enhanced security and privacy features to retain users, opened a content moderation center in its Los Angeles office last year to improve its transparency.