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Al Mayadeen's correspondent: The Lebanese Army is continuing its investigations and will later announce any information that does not affect the confidentiality of the investigation
Al Mayadeen's correspondent: It has not yet been determined whether the detainees belong to ISIS or another organization
Al Mayadeen's correspondent: Around 10 people of different nationalities, including Lebanese nationals, were detained
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Gaza Civil Defense spokesman: We have strong indications that there are martyrs, injuries, and trapped people in the Salah al-Din area
Gaza Civil Defense spokesman: Citizens should avoid Salah al-Din Street because anyone who approaches it is at risk of being directly targeted
Gaza Civil Defense spokesman: Reality is that there is a very limited retreat of the vehicles, with the occupation forces providing cover undeer fire up to Salah al-Din Street
Gaza Civil Defense spokesman: Claims that the Israeli occupation has withdrawn from areas in the neighborhoods of al-Zaytoun, al-Tuffah, and al-Shujaiya are false
Hamas: The two delegations stressed that any negotiations must lead to the achievement of our people's goals and aspirations, foremost among which is ending the war and the complete withdrawal of enemy forces
Hamas: A delegation from the Hamas leadership, led by the head of the leadership council, Mohammad Darwish, met with an Islamic Jihad delegation, headed by its Secretary-General, Ziyad al-Nakhalah

Apple to develop ads empire as its privacy policy weakens rivals

  • By Al Mayadeen English
  • Source: Agencies
  • 21 Aug 2022 17:05
2 Min Read

Apple restructures its internal division in charge of earning money from applications, media, and other "soft" items in order to focus more on internal profit rather than declining hardware profits.

  • x
  • Apple started to construct its own ads empire
    Apple started to construct its own ads empire.

Apple started to construct its own ads empire at the same time as its iPhone privacy crackdown weakened important ad-supported rivals. Despite user acceptance, Apple's decision to restrict how applications track user activity crippled competitors like Meta in the midst of a wider decline in the online advertising market.

Apple has long argued that its devices had a privacy and security edge over rivals like Google's Android and Microsoft's Windows. Apple's simultaneous commercial expansion and privacy measures, however, have sparked controversy and may catch the eye of antitrust regulators.

According to Bloomberg, Apple intends to drastically increase the amount of advertising it runs on consumers' devices. Ads would be added to more of Apple's own apps for iPhones and iPads, including Apple Maps, as part of the expansion.

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In order to protect its business as growth in hardware sales slows, the corporation has apparently started to restructure its services team; the internal division in charge of earning money from applications, media, and other "soft" items.

Nearly 25% of Apple's quarterly income, i.e. $19.6 billion, came from services including advertising, the App Store, Apple Music, iCloud, Apple News, Apple TV+, and Apple Pay last quarter.

Only 13% of Apple's total income in the same period five years earlier came from services.

Apple does not disclose the percentage of its services income that comes from advertising, but according to a Bloomberg report, the corporation presently generates around $4 billion in ad revenue yearly. On the other hand, analysts predict that Apple's advertising revenue may exceed $6 billion by 2025.

Read more: Apple to include more ad slots in Maps, Books & Podcasts

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  • US
  • Apple
  • Ads empire

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