Al Mayadeen English

  • Ar
  • Es
  • x
Al Mayadeen English

Slogan

  • News
    • Politics
    • Economy
    • Sports
    • Arts&Culture
    • Health
    • Miscellaneous
    • Technology
    • Environment
  • Articles
    • Opinion
    • Analysis
    • Blog
    • Features
  • Videos
    • NewsFeed
    • Video Features
    • Explainers
    • TV
    • Digital Series
  • Infographs
  • In Pictures
  • • LIVE
News
  • Politics
  • Economy
  • Sports
  • Arts&Culture
  • Health
  • Miscellaneous
  • Technology
  • Environment
Articles
  • Opinion
  • Analysis
  • Blog
  • Features
Videos
  • NewsFeed
  • Video Features
  • Explainers
  • TV
  • Digital Series
Infographs
In Pictures
  • Africa
  • Asia
  • Asia-Pacific
  • Europe
  • Latin America
  • MENA
  • Palestine
  • US & Canada
BREAKING
Russian Ministry of Defense: 37 Ukrainian drones destroyed in 4 hours over regions of Russia and the Black Sea.
Sheikh Qassem: Our supporters make up more than half of Lebanon's population, and all of these people are united under the banner of protecting Lebanon, its Resistance, its people, and its integrity.
Sheikh Qassem: There will be no phased handing in of our arms. [The Israelis] must first enact the agreement before we start talking about a defensive strategy.
Sheikh Qassem: Be brave in the face of foreign pressures, and we will be by your side in this stance.
Sheikh Qassem: Stripping us of our arms is like stripping us of our very soul, and this will prompt us to show them our might.
Sheikh Qassem: We will not abandon our arms, for they gave us dignity; we will not abandon our arms, for they protect us against our enemy.
Sheikh Qassem: The US efforts we are seeing are aimed at sabotaging Lebanon and constitute a call for sedition.
Sheikh Qassem: If you truly want to establish sovereignty and work for Lebanon’s interests, then stop the aggression.
Sheikh Qassem: The United States, which is meddling in Lebanon, is not trustworthy but rather poses a danger to it.
Sheikh Qassem: The United States is preventing the weapons that protect the homeland.

Google, Facebook CEOs were aware of deal to control ad sales: lawsuit

  • By Al Mayadeen Net
  • Source: Agencies
  • 15 Jan 2022 20:10
3 Min Read

Facebook and Google seem to be in quite the predicament as allegations of cornering the market are at an unprecedented height, and this lawsuit seems to prove the accusations they are facing.

  • x
  • The CEOs of the two tech giants were allegedly involved in the manipulation of advertising sales
    The CEOs of the two tech giants were allegedly involved in the manipulation of advertising sales.

Facebook CEO Mark Zuckerberg and Google CEO Sundar Pichai were aware of and approved a deal, which entails collaborating on potentially manipulating advertising sales, newly released documents revealed.

The documents came out on Friday, highlighting the CEOs' complicity in what a lawsuit is accusing them of - maintaining control over the advertising sales market by illegal means. 

The documents were filed as part of the lawsuit brought by the attorneys general of several US states. 

The lawsuit has been in action for over a year, and it claims Google misled publishers and advertisers about the price and process of ad auctions. 

At the time of filing, various documents and parts of the lawsuit were redacted. However, court rulings have made them public since then.

The lawsuit says Google kept its chokehold on the advertising sales market by inflating the price of advertisements for brands and suppressing competition from other ad exchanges.

The Wall Street Journal says Google "pocketed the difference between what it told publishers and advertisers that an ad cost and used the pool of money to manipulate future auctions to expand its digital monopoly."

Concurrently, the documents cite internal correspondence proving that several Google employees said certain practices amounted to growing the tech giant's business through "insider information."

The lawsuit additionally says Facebook and Google executives signed off on a deal to assure that Meta would bid on - and win - a certain percentage of ads.

Related News

Iran pushes diplomacy as Europe threatens sanctions snapback

Trump announces death penalty policy for all murders in Washington DC

Facebook COO Sheryl Sandberg was "explicit that 'this is a big deal strategically'" in emails sent out in 2018 regarding the deal that included Facebook CEO Mark Zuckerberg, the lawsuit claims.

The agreement between the two tech giants was signed by Google Chief Business Officer Philipp Schindler and Facebook Chief Operating Officer Sheryl Sandberg.

State attorneys have argued it was an illegal agreement that included price-fixing, while Google and Facebook rebutted by saying it was legitimate.

However, if Google's CEO is found to have personally approved the deal, he would be found to be complicit in the expansion of Google expanding its monopoly over the advertising market via manipulation.

Although the deal was public, it would be inaccurate to say Pichai approved it, a Google spokesperson told the AP.

"We sign hundreds of agreements every year that don’t require CEO approval, and this was no different," the spokesperson added.

Similarly, Meta spokesperson Chris Sgro said Friday Facebook's parent company's ad bidding agreement with Google and other similar agreements with other ad bidding platforms have "helped" in increasing the competition for ad placement.

"These business relationships enable Meta to deliver more value to advertisers while fairly compensating publishers, resulting in better outcomes for all," he claimed.

The new documents provide additional information about a series of Google programs, namely Bernanke, Reserve Price Optimization, and Dynamic Revenue Share. Google ran these programs between 2010 and 2019, and the company used all of them to manipulate and mislead publishers and advertisers, inflate its ad-buying bids, and penalize publishers for not complying with certain demands.

The new information came at a not-so-preferable time for the big tech companies, as Google and Facebook are heavily under fire over their anti-competitive practices, several of which are stressed upon by this lawsuit and the documents it unraveled.

  • United States
  • Facebook
  • Google
  • monopoly

Most Read

Almost instantly after the Helsinki Accords were signed, organisations sprouted to document purported violations, whose findings were fed to overseas embassies for international amplification. (Al Mayadeen English; Illustrated by Zeinab el-Hajj)

How ‘Human Rights’ became a Western weapon

  • Opinion
  • 23 Aug 2025
Israeli soldiers stand on the top of armoured vehicles parked on an area near the Israeli-Gaza border, as seen from southern Israel, Wednesday, Aug. 20, 2025 (AP)

Palestinian fighters target Israeli soldiers, vehicles in Gaza

  • Politics
  • 21 Aug 2025
Launch of a ballistic missile from Yemen toward the occupied Palestinian territories. (YAF military media)

Yemeni Forces announce firing hypersonic missile at Al-Lydd Airport

  • Politics
  • 22 Aug 2025
The ‘Arab Façade’ for Israeli occupation in Gaza

The ‘Arab Façade’ for Israeli occupation in Gaza

  • Opinion
  • 23 Aug 2025

Coverage

All
The Ummah's Martyrs

Read Next

All
Israeli Prime Minister Benjamin Netanyahu speaks during a press conference at the Prime minister's office in al-Quds, Occupied Palestine, Sunday, Aug. 10, 2025 (AP)
Politics

Netanyahu deliberately derailing truce with Gaza occupation: Hamas

Irish President Michael Higgins arrives to deliver his speech during a 42nd World Food Day celebration at FAO headquarters in Rome, on Oct. 16, 2023. (AP Photo/Alessandra Tarantino)
Politics

Irish president renews call for UN military intervention in Gaza

US Ambassador to Turkey and Special Envoy to Syria Tom Barrack speaks during an interview with The Associated Press at the US Embassy in Aukar, northern suburb of Beirut, Lebanon, Monday, July 21, 2025 (AP)
Politics

US envoy, Netanyahu discuss restraining attacks on Lebanon, withdrawal

Smoke billows following Israeli airstrikes in multiple areas in Sanaa, Yemen, Sunday, Aug. 24, 2025 (AP)
Politics

Ansar Allah vow sustained Gaza support despite Israeli strikes

Al Mayadeen English

Al Mayadeen is an Arab Independent Media Satellite Channel.

All Rights Reserved

  • x
  • Privacy Policy
  • About Us
  • Contact Us
  • Authors
Android
iOS