Google is preparing to implement major structural changes to its search engine to make it more appealing to younger generations as artificial intelligence (AI) applications are rapidly branching into many industries, the Wall Street Journal reported on Saturday citing documents.

The new engine is planned to be more "visual, snackable, personal, and human."

The tech giant will introduce new services including incorporating more human voices as it shifts away from its traditional "10 blue links," format.

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Google is expected to reveal new features during its annual developer conference next week, which would allow users to converse with an AI program dubbed "Magi," the newspaper added.

Computer scientist Geoffrey Hinton, also called "the godfather of artificial intelligence," departed Google recently to speak out against the dangers of AI, US media reported earlier this week.

The New York Times quoted Hinton, who developed core technology for AI systems, as saying that advances in the subject presented "profound risks to society and humanity." 

Hinton stressed that the rivalry among digital behemoths was causing corporations to reveal new AI technology at dangerously fast rates, putting employees at risk and spreading disinformation. 

"It's hard to see how you can prevent bad actors from using it for bad things," he told NYT.

The scientist cautioned about the possibility of AI-generated false information proliferating, warning that the typical individual "will not be able to know what is true anymore." 

Last month, Elon Musk, Steve Wozniak, Andrew Yang, and more than 1,000 artificial intelligence experts, researchers, and backers joined a call for an immediate pause on the creation of “giant” AIs for at least six months, which some criticized as a ploy by these companies to play catch-up.