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Palestinian Ministry of Health: Two were martyred in Israeli shelling that targeted a besieged house in the town of Qabatiya in Jenin
At least 68 dead in migrant shipwreck off Yemen: IOM
Trump: We want to feed the people in Gaza, we do not want them to starve.
US President Donald Trump: We will impose sanctions on Russia if it does not end the war on Ukraine.
Israeli media: Polls show that 52% oppose Prime Minister Benjamin Netanyahu while only 29% support him.
Israeli media: 32% of Americans still support "Israel's" war on Hamas, while 60% oppose it.
Israeli media: Core US support for "Israel" hits its lowest, while support for Palestine reaches its highest levels.
Al Mayadeen's correspondent reports martyrs, injuries in Israeli bombardment of home in Heker al-Jame area in Deir al-Balah, central Gaza.
Al-Quds Governorate: Today, the spatial division of Al-Aqsa Mosque began in a public and dangerous manner, and we warn of a religious war in the region
The Ministry of Health in Gaza: This brings the total number of victims of famine and malnutrition to 175, including 93 children

Google's current strategy: More AI, less people

  • By Al Mayadeen English
  • Source: Agencies
  • 17 Jan 2024 09:14
3 Min Read

Google confirms it is laying off a huge number of its employees and using artificial intelligence instead.

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  •  Alphabet CEO Sundar Pichai speaks about Google DeepMind at a Google I/O event in Mountain View, Calif., May 10, 2023(AP)
    Alphabet CEO Sundar Pichai speaks about Google DeepMind at a Google I/O event in Mountain View, Calif., May 10, 2023 (AP)

Google confirmed yesterday that it is eliminating "a few hundred" positions from its global ad team and replacing them with artificial intelligence for "efficiency and creativity."

It was expected that due to the small business ad campaign, more people would be hired by Google. However, the latter believes that the cuts to its "large customer" sales team will result in better support for small and medium-sized businesses advertising on Google's platform. 

Google's cloud computing unit announced last week new AI tools to assist retailers "personalize online shopping, modernize operations, and transform in-store technology rollouts," referencing research findings that around 80% of US retailers feel it's urgent to embrace generative AI in their operations. 

The Cloud's Vice President, Carrie Tharp, stated, "In only a year, generative AI has morphed from a barely recognized concept to one of the fastest-moving capabilities in all of technology and a critical part of many retailers' agendas." 

Last year, Google also laid off around 12,000 people, about six percent of its workforce, amid inflation and rising interest rates.

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What's coming?

The new Google AI tools provide personalized help and recommendations to shoppers by enabling retailers to easily embed virtual agents in websites or mobile. 

Google wants to enhance discovery in online searches by utilizing AI to analyze product images and produce product descriptions or terms that would facilitate the search process.

'The Godfather of AI' warned us last year 

According to US media, on May 2 last year, a computer scientist nicknamed "the godfather of artificial intelligence" left Google to speak out against the technology's hazards.
 
The New York Times quoted Geoffrey Hinton, who developed core technology for AI systems, as saying that advances in the subject presented "profound risks to society and humanity." 

Hinton considers how AI has changed in the piece and says, "Look at how it was five years ago and how it is now," adding, "Take the difference and propagate it forwards. That's scary."

He further noted that rivalry among digital behemoths was causing corporations to reveal new AI technology at dangerously fast rates, putting employment at risk and spreading disinformation. 

While AI has been used to assist human workers, the rapid expansion of chatbots such as ChatGPT may endanger jobs and "take away the drudge work."

In addition, the scientist cautioned about the possibility of AI-generated false information proliferating, warning The Times that the typical individual "will not be able to know what is true anymore." 

  • Google
  • Generative AI
  • Google AI
  • google ads
  • US
  • Tech industry
  • employee layoffs

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