Al Mayadeen English

  • Ar
  • Es
  • x
Al Mayadeen English

Slogan

  • News
    • Politics
    • Economy
    • Sports
    • Arts&Culture
    • Health
    • Miscellaneous
    • Technology
    • Environment
  • Articles
    • Opinion
    • Analysis
    • Blog
    • Features
  • Videos
    • NewsFeed
    • Video Features
    • Explainers
    • TV
    • Digital Series
  • Infographs
  • In Pictures
  • • LIVE
News
  • Politics
  • Economy
  • Sports
  • Arts&Culture
  • Health
  • Miscellaneous
  • Technology
  • Environment
Articles
  • Opinion
  • Analysis
  • Blog
  • Features
Videos
  • NewsFeed
  • Video Features
  • Explainers
  • TV
  • Digital Series
Infographs
In Pictures
  • Africa
  • Asia
  • Asia-Pacific
  • Europe
  • Latin America
  • MENA
  • Palestine
  • US & Canada
BREAKING
The Popular Resistance Committees: We call on all international institutions to take urgent action and uphold their responsibilities by restoring and immediately enforcing effective mechanisms for the distribution of humanitarian aid.
The Popular Resistance Committees: The latest Zio-American crime against Gaza’s starving civilians constitutes a war crime, for which the US administration bears full and direct responsibility.
Gaza Media Office: Bloody spectacle shows that these zones have become collective death traps rather than aid distribution zones.
Gaza Media Office: Dozens of citizens are still surrounded under constant fire in the vicinity of the "aid station."
Gaza Media Office: As soon as citizens arrived, occupation and Americans opened direct fire on them.
Gaza Media Office: Occupation, in complicity with the US company, called on citizens to move toward Wadi Gaza Bridge, claiming that aid would be distributed.
Gaza Government Media Office: Occupation set a bloody trap at bridge of Wadi Gaza, luring thousands of starved civilians, and opened fire on them.
Al Mayadeen's correspondent in South Lebanon: Israeli drone drops sonic grenade in town of Ramiyah.
Al Mayadeen's correspondent in South Lebanon: Israeli drone strike targets vehicle in town of Beit Lif.
The Government Media Office in Gaza: The occupation’s latest crime is further evidence of its ongoing implementation of genocide through starvation.

Media companies set 2023 content deals with Twitter

  • By Al Mayadeen English
  • Source: Axios
  • 18 Jan 2023 13:44
4 Min Read

Media businesses, newsrooms, and sports leagues are enjoying too much income and marketing advantage to abandon the platform, Axios argues.

  • x
  • Twitter logo and stock graph are seen through a magnifier displayed in this illustration. (REUTERS)
    Twitter logo and stock graph are seen through a magnifier displayed in this illustration. (Reuters)

Twitter is preparing to launch content sponsorship arrangements with more than three dozen news publications, media firms, and sports leagues in the first half of this year, depending on a schedule of events shared with ad partners and obtained by Axios.

The company is under financial pressure to entice back the many advertisers who have stopped spending since Musk bought the company in late October. They left primarily due to concerns about Musk's approach to content moderation and the possibility that their ads would appear near controversial content. However, media businesses, newsrooms, and sports leagues enjoy too much income and marketing advantage to abandon the platform.

Social media giant #Twitter has had a strong hand in suppressing information regarding the contents of Hunter #Biden's controversial laptop. Journalist Matt Taibbi took to a Twitter thread, naming it 'The Twitter Files.' #TwitterFiles pic.twitter.com/1pftCiUt6r

— Al Mayadeen English (@MayadeenEnglish) December 3, 2022

Who is advertising?

According to Axios, nearly all of the major sports leagues, including the NFL, NBA, NHL, MLB, NASCAR, PGA Tour, and others, plan to run content deals on Twitter this year around regular season games and marquee events such as March Madness, NBA Playoffs, and the Super Bowl.

Sports publishers such as CBS Sports, Turner Sports, ESPN, FOX, Univision, and Telemundo are all expected to participate in arrangements centered on major sporting events, as per the report.

The Wall Street Journal, NBCU, Reuters, Axios, Bloomberg, Forbes, Conde Nast, and USA Today are among the news organizations expected to participate in other Twitter content arrangements centered on major events such as the World Economic Forum in Davos, CES, and Pride Week, according to the report.

Related News

South Africa slammed over Starlink law amid Musk deal accusations

US activists demand shutdown of Musk's 'dirty' supercomputer: NBC News

NBCU, Paramount, and Disney are all planning to air content related to award events, concerts, and prime-time TV blockbusters such as "The Bachelor" on Disney's ABC, "RuPaul's Drag Race" on Paramount's MTV, and "The Masked Singer" on FOX.

History of contracts with Twitter

In recent years, media firms and sports leagues have negotiated multiyear contracts with Twitter, often ranging from one to three years, through a selected program called Twitter Amplify.

The initiative matches marketers with relevant videos from premium publishers, and publishers share a portion of the ad income generated by their videos with Twitter.

Some content partners, such as NBCU, sell advertisements directly to brands interested in sponsoring their videos and share a portion of the ad revenue with Twitter. Others, such as the NFL, rely on Twitter to sell advertisements throughout their video programming.

The majority of these media relationships are multiyear contracts negotiated before Musk took over Twitter. According to two sources familiar with the arrangements, some accords, such as the NFL's collaboration with Twitter, are worth seven figures if they run their full duration.

Read next: Elon Musk: 2022’s Twitter-gate Genius of the Year

It is worth noting that most attempts by media firms to leave Twitter have been brief or nonexistent, even for companies involved in Musk's last-year ban on journalists.

A source familiar with the matter said, as quoted by Axios, that although several advertising categories on Twitter saw a 30%-60% decline in the number of active US advertisers last quarter compared to the same period in 2021, the number of US media and entertainment marketers fell by less than 15%.

Most social media boycotts are temporary. Fox News went silent on Twitter for more than a year, only to return in 2020 amid the coronavirus news cycle.

In short, Twitter has been too beneficial to abandon during a critical economic period for the media business, especially while the platform offers free ad space to lure advertisers back to the platform.

  • Elon Musk
  • Twitter
  • Advertisements

Most Read

President Donald Trump and Israeli Prime Minister Benjamin Netanyahu arrive to a news conference in the East Room of the White House, Tuesday, Feb. 4, 2025, in Washington (AP)

Rift widens: Trump, Netanyahu clash in heated phone call over Iran

  • Politics
  • 26 May 2025
US judges quietly consider private security amid Trump tensions

US judges quietly consider private security amid Trump pressures

  • US & Canada
  • 25 May 2025
An Israeli army vehicle moves in the Gaza Strip as seen from southern occupied Palestine, Thursday, May 29, 2025 (AP)

Hamas rejects Witkoff ceasefire plan, says alters terms

  • Politics
  • 29 May 2025
Spokesperson for the Yemeni Armed Forces, Brigadier General Yahya Saree, announces a new operation against Ben Gurion Airport on May 29, 2025 (Yemeni Military Media)

Yemen announces successful hypersonic missile strike on Ben Gurion

  • Politics
  • 30 May 2025

Coverage

All
War on Gaza

Read Next

All
MIT bans class president who gave pro-Palestine speech
US & Canada

MIT bans class president over pro-Palestine speech

Arab ministers condemn Israel 'ban' on planned West Bank visit
Politics

Arab ministers condemn Israeli ban on planned West Bank visit

Major General Hu Gangfeng, Vice President, National Defense University, People's Liberation Army, China, leaves after a panel discussion during the 22nd Shangri-La Dialogue summit in Singapore, Saturday, May 31, 2025. (AP Photo/Anupam Nath)
Politics

China blasts Hegseth, calls US top 'troublemaker' in Asia-Pacific

US activists demand shutdown of Musk's 'dirty' supercomputer: Reports
Technology

US activists demand shutdown of Musk's 'dirty' supercomputer: NBC News

Al Mayadeen English

Al Mayadeen is an Arab Independent Media Satellite Channel.

All Rights Reserved

  • x
  • Privacy Policy
  • About Us
  • Contact Us
  • Authors
Android
iOS