Twitter bars misleading ads on climate change
2 Min Read
There is less tech space for denial of climate change.
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Twitter reinforces science and marginalizes all that contradicts it.
On Saturday, Twitter announced its efforts to expand awareness regarding the global climate crisis by banning advertisements that contradict the scientific backing of climate change.
"Misleading advertisements on Twitter that contradict the scientific consensus on climate change are prohibited, in line with our inappropriate content policy. We believe that climate denialism shouldn't be monetized on Twitter, and that misrepresentative ads shouldn't detract from important conversations about the climate crisis," the statement said.
Read more: How Facebook drives skeptics towards denying climate change
Twitter has already taken steps to stir public conversation and information exchange on topics regarding climate issues by creating a dedicated topic for Twitter searches.
Twitter, to bring Earth Day to light and to commence and facilitate debate on the 26th United Nations Climate Change Conference, launched hubs of credible information on important environmental subjects, including scientific evidence in support of climate change.
"We recognize that misleading information about climate change can undermine efforts to protect the planet. In the coming months, we'll have more to share on our work to add reliable, authoritative context to the climate conversations happening on Twitter," the statement added.
Earlier in 2022, Twitter joined the EU climate pact, which led to it switching to renewable energy in all facilities to achieve 100% carbon-neutral energy by 2025, in addition to scaling up investment in carbon removal technologies.
