Twitter to share revenue from ads with content creators

By Al Mayadeen English
Source: Agencies
14 Jul 2023 13:30

Eligibility for ads revenue sharing includes being subscribed to Twitter Blue or Verified Organizations, having a minimum of 5 million impressions on posts in each of the last three months, and passing "human review" for creator monetization standards.

The logo for Twitter appears above a trading post on the floor of the New York Stock Exchange, New York, U.S., Nov. 29, 2021 (AP)

In a statement, Twitter announced that it would start sharing revenue from ads with content creators, which indicates the expansion of current creator monetization on the platform.

"We're expanding our creator monetization offering to include ads revenue sharing for creators. This means that creators can get a share in ad revenue starting in the replies to their posts," Twitter stated.

Eligibility for ads revenue sharing includes being subscribed to Twitter Blue or Verified Organizations, having a minimum of 5 million impressions on posts in each of the last three months, and passing "human review" for creator monetization standards.

The social media platform further added that content creators have to have a Stripe account to receive payments.

Back in April, Twitter announced a way to monetize accounts, permitting all its users to earn money from what they post. Twitter owner and tech mogul Elon Musk claimed that all Twitter users can monetize content by enabling subscriptions to their text, pictures, and videos.

Back in January, Twitter introduced a new incentive to entice brands to return to the social media platform, after Musk's $44 billion takeover.

According to emails obtained by The Wall Street Journal, the tech company was dangling free ad space by offering to match advertisers' ad spending up to $250,000. The entire $500,000 in advertising must run by February 28, according to the emails.

The incentives are the company's latest attempt to entice brands to spend money on its platform. Twitter recently offered advertisers $500,000 in free advertising if they spent at least $500,000. According to ad buyers, the incentive could be used to purchase promoted tweets during Super Bowl week, a key selling period for Twitter.