'TikTok refugees' spark 'Great Migration' to RedNote: Mini guide

Digital migration is real. Over half a million TikTok users have recently joined RedNote, or Xiaohongshu, following US debates over a TikTok ban. Dubbed the "Little Red Book," RedNote is now seeing an influx of English-speaking users, fostering unexpected cultural exchanges between Americans and Chinese. With over 300 million monthly users and backing from tech giants like Alibaba and Tencent, RedNote may just be positioning itself as a global social media contender.