Sting joins Bob Dylan, Springsteen in selling his music catalog
Sting aims to introduce his music to new generations to come.
Sting will be selling his music catalog which includes hits he made with the Police and as a solo artist.
The Grammy-winning musician is the latest artist to join others who are working with investors to ensure that licensing their songs could be monetized.
Universal's music-publishing wing bought Sting's catalog which includes hits like "Every Breath You Take," "Roxanne," and "Fields of Gold."
The major artists who pioneered this wave are Bob Dylan, Bruce Springsteen, Paul Simon, Stevie Nicks, Neil Young and more - who've sold millions of albums to the baby boomer generation - now having also sold their songwriting catalogs or their recordings, or both.
Buyers of the catalog will get the permanent right to use the star's songs and recordings in commercials, movies, TV shows and more.
Although there wasn't much mention of Sting's catalog's pricing, there is some reference to previous sales: Springsteen's catalog, which was sold to Sony Music, sold at $550 million in December. In the same month, Bob Dylan's catalog sold between $300 million and $500 million with Universal Music Publishing Group.
Universal issued a statement, saying that Sting wants his work to be used to connect with old fans in new ways and “to introduce my songs to new audiences, musicians and generations.”
The artist is a winner of 17 Grammy awards and many honors as a member of the band, the Police, and as a solo artist. In 2019, his hit song "Every Breath You Take" became the most-played song in his catalog.