Al Mayadeen English

  • Ar
  • Es
  • x
Al Mayadeen English

Slogan

  • News
    • Politics
    • Economy
    • Sports
    • Arts&Culture
    • Health
    • Miscellaneous
    • Technology
    • Environment
  • Articles
    • Opinion
    • Analysis
    • Blog
    • Features
  • Videos
    • NewsFeed
    • Video Features
    • Explainers
    • TV
    • Digital Series
  • Infographs
  • In Pictures
  • • LIVE
News
  • Politics
  • Economy
  • Sports
  • Arts&Culture
  • Health
  • Miscellaneous
  • Technology
  • Environment
Articles
  • Opinion
  • Analysis
  • Blog
  • Features
Videos
  • NewsFeed
  • Video Features
  • Explainers
  • TV
  • Digital Series
Infographs
In Pictures
  • Africa
  • Asia
  • Asia-Pacific
  • Europe
  • Latin America
  • MENA
  • Palestine
  • US & Canada
BREAKING
Israeli Channel 12: Witkoff and Kushner participate in the Israeli cabinet meeting discussing the ceasefire deal.
Al Mayadeen correspondent: A series of Israeli airstrikes targeted areas southwest of Gaza City.
Hamas Gaza chief Al-Hayya: We extend our deep appreciation to those who shared our blood and battle with us from our nation in Yemen, Lebanon, Iraq, and the Islamic Republic of Iran.
Hamas Gaza chief Al-Hayya: We extend our great appreciation to those who stood in solidarity with us from among the free people around the world.
Hamas Gaza chief Al-Hayya: We received guarantees from mediators and the US administration that the war is completely over.
Hamas Gaza chief Al-Hayya: 250 prisoners sentenced to life imprisonment and 1,700 prisoners from the Gaza Strip will be released.
Hamas Gaza chief Al-Hayya: Today, we announce an agreement to end the war and aggression against our people and to begin implementing a permanent ceasefire.
Iran works on peace now, Tehran supports Gaza deal: Trump
Trump says he will be going to Egypt to attend the ceasefire signing ceremony.
Al Mayadeen's correspondent: Israeli occupation forces bombing the Gaza Strip

Coca-Cola's market share declines in Asian countries due to boycotts

  • By Al Mayadeen English
  • Source: News websites
  • 16 Sep 2025 15:49
3 Min Read

As boycott movements intensify over the Gaza war, Coca-Cola Icecek faces shifting consumer loyalty and rising competition from local brands across key Muslim-majority markets.

Listen
  • x
  • Coca-Cola
    Bottles of Mexican Coca-Cola are displayed at a grocery store in Mount Prospect, Illinois, Thursday, July 17, 2025. (AP Photo/Nam Y Huh)

Coca-Cola Icecek AS, the Istanbul-based bottling and distribution partner for Coca-Cola in several countries, has experienced a notable decline in its market share across key regions as a result of ongoing consumer boycotts targeting Western brands linked to "Israel". The backlash comes in response to the war on Gaza, fueling one of the most widespread boycott movements in recent history.

According to data released by the company, Coca-Cola Icecek's share in the Turkish market dropped by five percentage points to 54%, while its presence in Pakistan's sparkling beverage segment fell by four points. Additional declines were observed in markets such as Kyrgyzstan, Jordan, and Uzbekistan.

These shifts reflect broader changes in consumer behavior amid geopolitical tensions. As the war in Gaza intensifies, brands perceived to be aligned with "Israel" are being shunned by consumers, especially in Muslim-majority nations.

  • Coca-Cola's market share declines in Asian countries due to boycotts
    Coca-Cola market share drops in select Asian countries following boycott calls (source: Coca-Cola Icecek, AG Anadolu Grubu Holding AS; produced by Al Mayadeen English)

Related News

Reebok pulls logo from Israeli football team amid boycott pressure

'Israel' barred from tourism fair in Italy over war on Gaza

Local alternatives, including Cola Next in Pakistan and Mojo by Akij Food & Beverage in Bangladesh, have gained traction, capitalizing on this growing consumer sentiment.

Hasnain Malik, head of equity strategy at Tellimer Technologies, noted to Bloomberg that such boycotts provide "lasting opportunities for smaller, locally-branded competitors," unless public perceptions toward the incumbents shift significantly.

Broader impact on western brands

Global consumer backlash has affected several Western companies. McDonald’s, for example, faced sharp criticism after its Israeli franchise publicly supported occupation forces by donating meals. This led to global sales drops and the acquisition of its Israeli branches in an attempt to mitigate damage. Starbucks similarly saw regional sales plummet and job cuts in the Middle East.

The boycotts have resonated deeply in Muslim-majority countries such as Turkey, Malaysia, and Indonesia. These movements have reshaped the market landscape, offering an opening for local and regional brands.

Strategic outlook

Despite the setbacks, Coca-Cola Icecek remains a dominant player in Central Asia and neighboring regions. While the company reported a 31% decline in net income, down to approximately 5.1 billion Turkish liras ($124 million) in Q2 2024, overall sales volumes continue to grow.

CEO Karim Yahi acknowledged both macroeconomic pressures and the fallout from the war on Gaza as contributing factors in a recent analyst briefing.

While industry analysts cited by Bloomberg, like Alex Dray of Gimme Credit, believe that many consumers may return to global brands once the conflict subsides, the immediate financial and reputational impact on companies like Coca-Cola Icecek is undeniable. The use of the term "boycott" in corporate earnings reports signals how seriously multinationals are now taking these grassroots movements.

  • boycott
  • BDS Movement
  • Starbucks
  • Global boycott
  • Arab boycott
  • Coca-Cola
  • McDonald's
War on Gaza

War on Gaza

Most Read

Tucker Carlson speaks at a memorial for Charlie Kirk, Sunday, September 21, 2025, at State Farm Stadium in Glendale, Arizona (AP)

Tucker Carlson: Israeli officers gave orders on Iran inside Pentagon

  • Politics
  • 2 Oct 2025
A Hamas fighter in combat fatigues stands before the ceremony for the handover of Israeli captives to the Red Cross in Nuseirat, central Gaza Strip, Saturday, February 22, 2025 (AP)

Hamas responds to Trump plan, backs Gaza withdrawal, exchange

  • Politics
  • 3 Oct 2025
Mossad’s secret role in Aldo Moro’s 1978 murder revealed

Mossad’s secret role in Aldo Moro’s 1978 murder exposed

  • Politics
  • 5 Oct 2025
The Palestinian resistance and the people of Gaza showed that after combating Israeli aggression for two years, they remain victorious in the face of oppression (Mahdi Rteil/Al Mayadeen English)

Al-Aqsa Flood two years on, a tale of victory

  • Politics
  • 6 Oct 2025

Coverage

All
In Five

Read Next

All
ap
Politics

Mistrust paralyzes Washington as shutdown drags on for 9th day

Senate rejects bid to curb Trump’s military power in Caribbean
Politics

Senate rejects bid to curb Trump’s military power in Caribbean

ap
Politics

UN to slash peacekeeping operations as US funding cuts take effect

Spanish Prime Minister Pedro Sánchez, right, applauds after delivering a speech at the Spanish parliament in Madrid, Wednesday, July 9, 2025. (AP Photo/Bernat Armangue)
Politics

Spain passes decree formalizing full arms embargo on 'Israel'

Al Mayadeen English

Al Mayadeen is an Arab Independent Media Satellite Channel.

All Rights Reserved

  • x
  • Privacy Policy
  • About Us
  • Contact Us
  • Authors
Android
iOS