Trump gushes over Republican Sydney Sweeney's controversial jeans ad
2 Min Read
US President Donald Trump supports actress Sydney Sweeney after backlash over her American Eagle jeans ad, calling it the "hottest" campaign while criticizing Jaguar’s recent "woke" ad strategy.
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People walk past a campaign poster starring Sydney Sweeney which is displayed at the American Eagle Outfitters store, Friday, Aug. 1, 2025, in New York. (AP)
US President Donald Trump voiced strong support for actress Sydney Sweeney following public backlash against her recent advertisement for jeans brand American Eagle.
“Sydney Sweeney, a registered Republican, has the ‘HOTTEST’ ad out there. It’s for American Eagle, and the jeans are ‘flying off the shelves.’ Go get ‘em Sydney,” Trump posted on Truth Social.
The ad, featuring the slogan “Sydney Sweeney has great jeans,” quickly drew attention for its wordplay. In the video, Sweeney refers to “genes passed down from parents to offspring,” referencing biological inheritance, before stating, “my jeans are blue,” tying it into the brand’s denim product.
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Screengrab of Trump's post on Truth Social, dated August 4th, 2025
The ad sparked controversy online. Critics claimed the wordplay was a thinly veiled reference to “genetic superiority” and labeled it insensitive, with some calling it a subtle nod to white supremacist ideas.
Others criticized the ad as a step backward for feminism, arguing that it reduced a successful woman to physical traits and double entendres, reinforcing gender stereotypes rather than challenging them.
Sweeney vs. Jaguar: Trump rejects 'wokeness'
Trump’s public backing of Sweeney aligns with his repeated criticism of so-called “woke” advertising in major brands. The president contrasted Sweeney’s campaign with Jaguar’s recent marketing effort.
“Jaguar did a stupid, and seriously WOKE advertisement, THAT IS A TOTAL DISASTER! The CEO just resigned in disgrace, and the company is in absolute turmoil,” he added on Truth Social.
According to reports, Jaguar Land Rover CEO Adrian Mardell is set to retire in December following a campaign that featured androgynous models but no vehicles, drawing criticism for prioritizing ideology over product focus.
