Biden turns to Taylor Swift for PR boost amid record low rating
3 Min Read
Taylor Swift's widespread influence could be used as a tool to derive more pro-Biden votes amid the current President's dissipation in the polls.
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Taylor Swift arrives at the 65th annual Grammy Awards on Sunday, Feb. 5, 2023, in Los Angeles. (AP)
The United States elections have turned into heated combat between Joe Biden and Donald Trump, in a film Americans have seen before.
As polls indicated that Donald Trump is at the frontline, Biden has resorted to desperate measures to boost his popularity.
What the polls are saying
According to a recent ABC News/Ipsos survey, Donald Trump leads his Republican opponents in key popularity indicators as the 2024 primary season begins, while Joe Biden's job approval rating has dipped to the lowest rating for any president in the last 15 years.
Trump is especially popular among Republicans and Republican-leaning independents on three criteria: having the best chance of winning in November, being a strong leader, and being the party's most qualified candidate.
According to a new DailyMail/J.L Partners poll, six in ten people, including almost one-third of Democrats, believe Joe Biden should not run for president in 2024.
In another worrying indicator for Biden, over half of Democrats believe it is still possible for the 81-year-old to be replaced as his party's nominee.
Sixty percent believe Biden should not run for re-election, 34% believe he should, and 6% have no view.
So it goes...
Joe Biden realizes his policies jeopardized his chances of being re-elected, prompting him to take roads less traveled by conventional presidents.
According to The New York Times, Biden has opted to attend rallies to warn of the death of democracy if his administration loses the elections and sent his most trusted aides to reclaim the democratic narrative he wants to promote and wants voters to choose.
But in a bizarre choice, Biden also turned to global superstar Taylor Swift in an attempt to boost his popularity among US citizens.
The Times coined it Joe Biden's "wildest dream", as a public endorsement from Swift would boost his chances in the elections. Forbes revealed that one of the plans Biden's administration had noted in their agenda was a public appearance with Taylor Swift, perhaps at one of her tour shows.
Singer and songwriter Taylor Swift is a firm Democrat and is known for her influence on social matters. Her large fanbase is swayed by her views and political stances. Although Swift is not outspoken about her politics, her documentary "Miss Americana" revealed that when she voted for the Democrat running in the Nashville country elections, a large number of fans headed to the polls and cast their votes for the same candidate, tipping the scales of the results.
Moreover, during the 2020 elections, Swift encouraged fans to vote and endorsed Joe Biden, resulting in a drastic upsurge in tens of thousands of young voters registered.
Hey, Republicans: A reminder that Taylor Swift supported Joe Biden in 2020 & has since registered a record-number of young people to vote. And she will help us win again this year. Thoughts & prayers to all of you! pic.twitter.com/pWLM3EmgFI
— Victor Shi (@Victorshi2020) January 29, 2024
A poll conducted by Redfield & Winton Strategies for Newsweek showed that nearly 20% of voters are "likely" to support a candidate endorsed by her.
