The UK charity, Human Aid & Advocacy, kicked off a nationwide billboard campaign, urging the UK government to end arms sales to "Israel" and end trade agreements with the entity.

The “No to Genocide” campaign is launched in 98 locations across the UK, deriving quotes from Israeli Security Minister Yoav Gallant declaring a “complete siege on Gaza” and displaying pictures of children starving as the British charity announced that it intends to mobilize communities to stand up for Palestine.

The #notogenocide campaign in different locations around the UK. Take a picture/video of the billboard in your area and share with us. pic.twitter.com/w9p0ftI7A7

— Human Aid & Advocacy (@HumanAidAdvoc) March 29, 2024

Read more: 100+ Britons in Israeli forces, illegal settlements: Declassified UK

Following Canadian steps

On Wednesday, the UK government came under growing pressure to halt all arms sales to the Israeli occupation after the passing of a ceasefire resolution at the United Nations Security Council, one that "Israel" has breached. 

Did you know the British Government has a $7bn trade deal with the openly genocidal and fascist Zionist entity?

Enough is enough.

Write to those in charge 👇🏽https://t.co/t7beEUEQTv#NoToGenocide @HumanAidAdvoc pic.twitter.com/x4gTWLIPih

— Dr Asif Munaf (@DrAsifOfficial) March 29, 2024

A report by The Guardian revealed that over 130 parliamentarians signed a letter addressed to Foreign Secretary David Cameron presenting actions taken by other countries, notably Canada's decision to suspend arms sales to "Israel". 

Just a week ago, two legal groups – Global Legal Action Network (GLAN) and Al-Haq – revealed that they were separately preparing for an oral hearing to ask permission for a judicial review of the government’s refusal to stop sending arms to "Israel". 

“Given the gravity of the situation in Gaza, the degree of public and parliamentary interest, and the risks to the credibility of the UK’s export controls regime, there is a compelling case to publish the government’s legal advice,” Lammy wrote in a letter to Cameron, adding that licenses for arms exports should not be granted if “there is a clear risk that the items might be used to commit or facilitate a serious violation of international humanitarian law."

This comes at a time when governments like Canada and human rights organizations such as Oxfam, Save the Children, Amnesty, Christian Aid, and Islamic Relief have all collectively urged for the end of military sales to "Israel".

Read next: 50+ UK journalists demand access to Gaza