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Al Mayadeen's correspondent: The Lebanese Army is continuing its investigations and will later announce any information that does not affect the confidentiality of the investigation
Al Mayadeen's correspondent: It has not yet been determined whether the detainees belong to ISIS or another organization
Al Mayadeen's correspondent: Around 10 people of different nationalities, including Lebanese nationals, were detained
Al Mayadeen's correspondent: The Lebanese army arrested a number of people in the Matn area of Mount Lebanon with possession it has not disclosed
Gaza Civil Defense spokesman: We have strong indications that there are martyrs, injuries, and trapped people in the Salah al-Din area
Gaza Civil Defense spokesman: Citizens should avoid Salah al-Din Street because anyone who approaches it is at risk of being directly targeted
Gaza Civil Defense spokesman: Reality is that there is a very limited retreat of the vehicles, with the occupation forces providing cover undeer fire up to Salah al-Din Street
Gaza Civil Defense spokesman: Claims that the Israeli occupation has withdrawn from areas in the neighborhoods of al-Zaytoun, al-Tuffah, and al-Shujaiya are false
Hamas: The two delegations stressed that any negotiations must lead to the achievement of our people's goals and aspirations, foremost among which is ending the war and the complete withdrawal of enemy forces
Hamas: A delegation from the Hamas leadership, led by the head of the leadership council, Mohammad Darwish, met with an Islamic Jihad delegation, headed by its Secretary-General, Ziyad al-Nakhalah

Google to discontinue Android ID system for targeted ads

  • By Al Mayadeen Net
  • Source: Agencies
  • 17 Feb 2022 15:47
3 Min Read

After Apple's decision last year to restrict apps from obtaining user behavior for ads, Google has now taken the decision to discontinue the ID tracking system that exposes user information.

  • x
  • Illustration by Elena Lacey. (Getty Images)
    Illustration by Elena Lacey. (Getty Images)

On Wednesday, Google announced that it will be discontinuing cross-app ad trackers on Androids, which is a move that will bolster data privacy for users holding an Android smartphone. 

This will change how advertising and data collection takes place on Androids; this especially comes after Apple's last year's decision to implement new restrictions on apps that track user behavior to target ads. 

Apple's decision affected companies that sell ads based on mobile data tracking. Those include Snapchat and Meta, the latter revealing that it expects Apple's decision to cost it $10 billion in ad revenue in 2022. 

Android users are ascribed special IDs that ad companies use to create a consumer profile, depending on their behavior. Such a marketing strategy allows companies to use their profiles to target consumers with precise, targeted ads on their screens.

The ID system will be discontinued as per Google's new policy, so that a more private advertising system would limit data exposure to third parties.

Although given the numbers of players involved in app economy, the industry would largely disagree. 

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Pentagon official assessment shifted US focus from Ukraine to China

However, US and European lawmakers have been seeking ways to regulate operating systems and browsers more private.

This regulation comes amid lawsuits against Facebook and Google accusing them of maintaining control over the advertising sales market by illegal means. 

The lawsuit says Google kept its chokehold on the advertising sales market by inflating the price of advertisements for brands and suppressing competition from other ad exchanges.

Last September, Google, Amazon and Apple also faced lawsuits on privacy matters. 

European Parliament proceeds with proposal to ban some targeted ads

The European Parliament voted last month to adopt the first draft of a law aimed at limiting Big Tech's intrusive advertising practices, as reported by Bloomberg. The draft was approved by the Parliament with 530 votes in favor, 78 votes against, and 80 abstentions.

The Digital Services Act, which was first introduced in 2020, will prohibit platforms like Google, Amazon, and Facebook, owned by Meta, from utilizing sensitive information like race, religion, or sexual orientation for targeted advertising.

It would force businesses to make it easy for users to opt out of tracking, and will put pressure on platforms to remove illegal content and items, such as hate speech and counterfeit goods, from the internet.

  • United States
  • Targeted ads
  • Facebook
  • Google
  • Android
  • Meta
  • European Union

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