Russia nationalizes McDonald’s and Starbucks amid Western sanctions

From sanctions to substitutes, Russia has rebranded Western giants to keep business brewing. In response to Western sanctions and the exit of major international brands, Russia has nationalized and rebranded businesses like McDonald’s and Starbucks, now operating as Vkusno & Tochka and Stars Coffee. Management further retained original staff, menus, and service models to maintain continuity and consumer familiarity.