A Zogby poll released on Thursday revealed that a call for an immediate ceasefire in Gaza would be advantageous for either US presidential nominee.

"Calling for an immediate ceasefire helps her and has almost negligible impact negatively," pollster John Zogby said at a press briefing, referring to Kamala Harris.

The poll indicated that if Harris were to call for an immediate ceasefire in Gaza and allow unimpeded humanitarian aid, voter support for her could increase significantly.

Specifically, 64% of Harris voters, 9% of Trump voters, 41% of third-party voters, and 29% of undecided voters stated they would be "more/somewhat likely" to support her under these conditions.

Overall, Harris' voter support could rise from 44% to 50% if she took this stance.

Read more: Harris not to alter Biden policies on 'Israel'

The poll also found that Trump could benefit from adopting the same stance on a Gaza ceasefire.

If Trump were to support an immediate ceasefire and unimpeded humanitarian aid, 11% of Harris voters, 37% of Trump voters, 31% of third-party voters, and 18% of undecided voters would be "more/somewhat likely" to vote for him.

This shift could increase Trump's overall support from 40% to 44%.

"It suggests to me that Harris and Walz would be wise to take a move on this before somebody tries to undercut them," Zogby added.

The poll further revealed that if Harris were to "suspend any US diplomatic support for or arms shipments to Israel until they implement a ceasefire and withdraw their forces from Gaza," her overall support could increase from 44% to 49%.

In contrast, Trump would see only a slight gain of one percentage point in overall support if he adopted the same stance.

Read more: Did Trump advise Netanyahu to reject ceasefire to block Harris win?

The poll found that Democratic voters, those aged 18-34, and non-white voters were generally more supportive of Palestinians.

The survey was conducted from July 31 to August 1 and was commissioned by the Arab American Institute. It included 2,505 respondents and focused on US voter attitudes toward the 2024 presidential election, particularly regarding policies on "Israel's" US-backed genocide in Gaza.