In no way is this article meant to evaluate Taylor Swift’s latest album: The Life of a Showgirl.

Nor are we weighing in on whether the album is a bop or a flop, despite the huge controversy online calling out Swift’s poor lyrical choices, while others are leaning towards a slightly more depression-inclined Swift to get all the… how do you call them? Oh yes… “feels”.

And in no way are we belittling the phenomenon of Taylor Swift. Quite the contrary, actually.

If you pressed this link to get any of the above, whether you are here as a hater or a loyal fan, we are sorry to disappoint.

Nonetheless, keep reading through. This might be worth your while.

Enter Taylor Swift with her latest album release: The Life of a Showgirl.

On pop stardom, Palestine, and the machinery of celebrity activism

Taylor Swift is not merely a singer or songwriter… Taylor Swift is a cultural institution.

From literally causing seismic events during her Eras tour, to earning an honorary doctorate from NYU, to selling out stadiums in minutes and becoming a course of study in prestigious US university curricula, she has built an empire, backed by an army of loyal fans who will travel halfway across the world to attend her concerts, sometimes paying over $10,000 (in this economy?). Fans even stream football games just to catch a glimpse of Swift cheering for her NFL star boyfriend (now fiancé), Travis Kelce.

In 2023, Taylor was selected as Time magazine's Person of the Year. With 14 Grammys and Spotify’s number-one streaming spot under her belt, Taylor Swift’s cultural impact spans over 20 years, making her one of the most influential figures in contemporary music.

On top of that, she has a whopping 281 million followers on Instagram and near-constant global coverage, making her also one of the most influential cultural communicators of the 21st century.

And because of that, her choices carry extraordinary weight.

A single Instagram post from Swift can drive hundreds of thousands of voter registrations, while a subtle on-stage lyric change becomes an international news item. Few individuals, politicians or artists, wield such reach.

Yet with power comes responsibility. And in this moment, Taylor Swift’s silence on persistent issues is not just disappointing; it is damning.

While some celebrities shamelessly endorsed “Israel”; the likes of Justin Bieber, Kim Kardashian, Kylie Jenner, and Amy Schumer… Others, despite pressure and the risk of losing gigs and sponsorships, couldn’t stay silent and risked it all and decided to stand on the right side of history, such as Macklemore, Bella Hadid, Nicola Coughlan, Kehlani, and many others.

On the other end of that spectrum, there are celebrities who decided to block out all demands for taking a stance and remained tone-deaf, ignoring a live-broadcasted genocide, the likes of Taylor Swift.

The argument that speaking up on Palestine inevitably spells the end of a career doesn’t hold when we look at recent examples. Pop star Dua Lipa has openly called out "Israel’s" human rights abuses, signed petitions in support of Palestinian rights, and even fired her manager for his Israeli bias. Yet her global career continues to flourish. Bella and Gigi Hadid have faced relentless smear campaigns for their advocacy, but their influence in fashion remains unmatched. These examples dismantle the myth that silence is the only safe strategy; rather, they reveal that speaking up might bring backlash, but it does not erase talent, artistry, or marketability. If anything, it highlights integrity. 

Swift’s defenders often claim she is apolitical. But that defense collapses under even minimal scrutiny. In 2024, she openly endorsed Kamala Harris for US president, instructing her fans to “research the issues” before casting their votes. She has spoken about women’s rights, LGBTQ+ protections, and voter turnout. So, Swift is no stranger to political messaging… when it suits her image.

Why Swift’s voice matters

Related News

Trump 'safe' after shooting at Florida golf club, suspect detained

Pop singer Taylor Swift endorses Harris for president after debate

“Okay, but why expect a pop star to speak on Palestine? Does it really matter?”

The short answer is yes.

The long answer is: Cultural power is political power.

Israelis themselves understand this, which is why they tag Swift in propaganda posts. Palestinian activists know it too, which is why they launched #SwiftiesForPalestine. A single public acknowledgment from Swift could ignite enormous awareness, especially among younger Western audiences.

The power of celebrity endorsement is undeniable. When a beloved star promotes a product, it can instantly elevate its desirability. From fashion trends to tech gadgets, celebrity endorsements can significantly impact consumer choices. For instance, a single tweet from a popular influencer can send a lesser-known brand's sales skyrocketing.

But does the same apply to politics?

Oprah Winfrey's endorsement of Barack Obama's 2008 campaign was one of the most widely covered developments in that election cycle, and economists estimated that her support was worth over a million votes in the Democratic primary race.

Similarly, Swift's endorsement of political figures isn't without impact. When she shared a link to Vote.org, the website saw a massive spike in voter registration.

In his 2013 work, Ilan Kapoor critiques the way celebrities embrace humanitarian causes, arguing that they often function as brand strategy. Rather than challenging systemic injustice, celebrity advocacy tends to be selective, risk-free, and deeply aligned with corporate and neoliberal values. It produces the appearance of care, but avoids radical critique.

Swift embodies this perfectly. She champions feminism when it dovetails with her market. She urges her fans to vote in elections where the system itself is not in question. But when the issue is Palestine, a cause that risks alienating sponsors, unsettling her corporate empire, and placing her at odds with mainstream US politics, she is silent.

This silence is not apolitical. It is the clearest example of strategic politics: activism that is deployed only when it enhances her brand.

The economics of silence

Antonio Gramsci argues in his theory of cultural hegemony (1971) that ruling powers maintain dominance not simply through coercion, but through shaping cultural “common sense.” Ideas become normalized, and what cannot be spoken falls outside the boundaries of acceptable discourse.

Taylor Swift’s silence on Palestine exemplifies this mechanism. Her enormous cultural influence could normalize Palestinian suffering as part of mainstream conversation. Instead, by refusing to address it, she helps reinforce a hegemonic silence: that Palestine does not “fit” within the concerns of Western celebrity culture. Her silence does not just fail to disrupt the dominant narrative; it strengthens it.

And this silence is not passive. As Noam Chomsky and Edward Herman explained in Manufacturing Consent (1988), the media often filter out voices and issues that threaten power, thereby producing consent for the status quo. Celebrities today are extensions of the media, and their choices, whether by speech or silence, function as part of this filtering process. Swift’s silence on Gaza is not a neutral absence; it is the manufacturing of consent through omission.

To fully understand this, one must confront the economics that underlie Swift’s empire.

Her brand is multinational, her sponsorships span global corporations, and her tours fill stadiums across continents. To speak out on Palestine risks controversy, lost deals, and damaged relationships in markets where “Israel” enjoys powerful lobbying.

In such a context, silence becomes a business strategy. Releasing two albums during a genocide while ignoring it entirely was not a coincidence; it was a statement. It was the declaration that, for Taylor Swift, maintaining her empire’s stability outweighed acknowledging one of the most urgent humanitarian crises of our time.

And here again, Kapoor’s critique of celebrity humanitarianism rings true: humanitarian gestures are chosen only when they are compatible with capital. Palestine is incompatible, so Swift erases it.

A showgirl’s final act

Great artists are not remembered only for their records or awards. They are remembered for how they responded to the crises of their time.

Swift had the chance to join artists who risked their platforms for justice. Instead, she chose to amplify an establishment politician while ignoring a genocide. She will be remembered for her music, yes. But she will also be remembered for her silence. A silence that was strategic, a silence that was profitable, a silence that was political.

Kapoor would say she exemplifies the paradox of the celebrity-humanitarian: projecting progressive values while avoiding the causes that truly challenge power. Gramsci would remind us that she has reinforced cultural hegemony by keeping Palestine outside of “acceptable” discourse. And Chomsky would underline that her silence is not empty; it is part of the propaganda system.

Swift’s alignment with establishment politics highlights the dissonance between her carefully curated image and the real-world issues that demand moral clarity. Despite the immense influence that Taylor Swift wields, she continues to prioritize her brand and profit over taking meaningful stances. If that’s not a contradiction in itself, it’s at least a testament to the calculated, money-driven nature of a modern celebrity.

Silence is never neutral. For Swift, it may be the loudest verse of her artistic legacy.