US President Donald Trump’s support among Latino voters has taken a sharp downturn, particularly among independents and women, according to a new nationwide poll, shared with POLITICO.

The survey shows that trust in Trump’s leadership and economic promises is eroding within key segments of the Hispanic electorate, posing a potential threat to Republican efforts ahead of the 2025 midterm elections.

As first reported by Politico, the poll, conducted by Global Strategy Group and commissioned by the Democratic-leaning advocacy organization Somos Votantes, surveyed 800 registered Hispanic and Latino voters across the United States between May 8 and May 18.

The results show that Trump’s overall approval among Latino voters fell from 43% in February to 39% in May. Among independents, the drop was more severe: from 43% to 29%.

Trump loses ground with Latino voters, especially independents

The polling indicates a weakening connection between Trump and Latino voters, many of whom were previously drawn to his rhetoric on economic reform and job creation. Support among Latina women has also eroded significantly. Just 30% of women respondents said they approve of Trump’s handling of the economy, while only 26% of independents felt similarly.

In its report, Politico noted that Somos Votantes President Melissa Morales interpreted the results as a warning sign for the GOP. “These numbers tell a pretty clear story that [Trump’s economic] trust is not only steadily, but quickly, eroding, which is a huge liability for the president,” she said.

According to the survey, 56% of Latino respondents believe the US economy is worsening under Trump’s administration, compared to only 19% who believe it is improving. The shift is especially notable given that much of Trump’s earlier appeal to Hispanic voters was based on his promises of economic revitalization.

Morales told Politico that the apparent swing in opinion likely stems from disillusionment. “I think there are a lot of Latinos who didn’t necessarily vote for Donald Trump. They voted for change,” she said. “They voted for something different than they were experiencing in their everyday economic lives.”

Republican messaging fails to connect

Despite the polling setback, Republican operatives are still counting on Latino voters to help them secure gains in the upcoming congressional elections. On Monday, the National Republican Congressional Committee (NRCC) launched a new Spanish-language ad campaign targeting eight House Democrats across the Southwest, in line with the party’s broader strategy to flip 11 Democrat-held seats.

This isn’t an economy that works for working people – it’s Latino families watching their disposable income plummet as early data shows an alarming 3.9% drop in March, forcing them to dip into their savings just to cover skyrocketing tariff-driven costs.

At Somos, we believe in… pic.twitter.com/cEwNJcxwZY

— Somos Votantes (@SomosVotantes) April 30, 2025

But Politico reported that Somos Votantes believes this strategy is missing the mark. “There is a huge disconnect between what Hispanic/Latino voters want the President and Congress to focus on versus what they believe Trump and Republicans are doing,” a memo released with the polling results stated.

GOP still targets Hispanic voters despite recent polling setbacks

Republicans continue to highlight Trump’s previous gains with the Latino electorate, especially in majority-Hispanic congressional districts. When announcing the NRCC’s 2025 targets, Republican Richard Hudson of North Carolina, who chairs the committee, made a direct appeal to Hispanic voters on cable news, “Hispanic voters. We want your vote. We share your values. Our policies will make your lives better.”

However, the poll’s results, published exclusively by Politico, suggest that the Republican message may not be resonating as intended. The erosion of Trump’s Latino approval rating, particularly among independents and working-class women, could undercut GOP hopes for replicating or expanding on their previous electoral inroads.