As the Israeli regime pursues a policy of inflicting mass starvation inside the Gaza Strip, after having failed to defeat any of the Palestinian Resistance factions in battle, it can now be stated with confidence that they have lost the public relations battle decisively.

At the beginning of “Israel’s” genocidal assault on the people of the Gaza Strip, a large portion of the Western public was in some way convinced by the Israeli propaganda. The Zionist entity worked overtime to ensure that all the context necessary to understanding why Hamas launched its offensive operation, on October 7, was irrelevant and that history started on that day. As the Israeli counterattack began to inflict much larger civilian death tolls in Gaza, compared to the initial Zionist claim that some 1,400 Israelis were killed on October 7 [later lowered to just under 1,200], they quickly realized that the reality of what happened on that day would pale in comparison to what the Israeli military was on route to inflicting in Gaza.

Hence, when Israeli spokespeople and government officials in the West spoke of October 7, they refused to even acknowledge the fact that the Israeli military in the south of occupied Palestine had collapsed. The Western media also joined in on attempting to frame Operation Al-Aqsa Flood as a "terrorist" attack that was aimed at targeting civilians solely, with no mention of any military goals. Up until this moment, Western corporate media and government officials call the ongoing genocide a Hamas-"Israel" war, refusing to acknowledge that all Palestinian factions from across the political spectrum are at war with the occupation, not just Hamas.

False Israeli atrocity propaganda, such as that “40 beheaded babies” were ruthlessly murdered by Hamas fighters, was spread even by US President Joe Biden himself. Other gruesome lies, which were quickly debunked, were also spread, with Israeli propaganda attempting to assert that October 7 was “Israel’s 9/11”. Ultimately, with the aid of activists and journalists on social media, these pernicious lies were revealed to be part of a disinformation campaign. In fact, the sheer volume of lies that continue to be spread about October 7 has only enraged the general public further and inspired them to work harder in a bid to fight back against what many see as sheer gas-lighting.

Whether it be the claim by Israeli President Isaac Herzog that Hamas was carrying Daesh/Al-Qaeda documents or that Al-Shifa Hospital was a “Hamas HQ”, the lies were ineffective, and, in some cases, led to popular internet memes mocking the Zionist propaganda. In the case of Israeli military spokesperson, Daniel Hagari, he was transformed into the “there is a list guy," after attempting to say that a list written in Arabic, naming the days of the week, was actually the naming of “khamas terrorists”. 

With the International Court of Justice (ICJ), having ruled in South Africa’s favor and accepting that the Zionist Entity is plausibly committing genocide in Gaza, along with the insane levels of death and destruction that have been caused in the besieged territory, the general public in the West is clearly appalled at this point. People are seeing horrifying war crimes committed mainly against women and children, on a daily basis, and the most horrifying footage of children, elderly individuals, women, and other vulnerable groups, being murdered. The stream of videos, photos, and reports of Israeli crimes from human rights groups are being spread around the clock and are unignorable.

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That being said, social apps like TikTok have played a crucial role in the dissemination of information to young people throughout the West. Countless young influencers have proven successful at spreading the facts surrounding the oppression of the Palestinian people, leading to the ADL chief, Jonathan Greenblatt, stating that “this is not a left-right gap” in support of “Israel”, instead, he continued, “it is young and old." He also went on to say, “We have a major Tiktok problem”.

Earlier on during the war, various prominent actors, singers, and rappers spoke out in favor of a ceasefire and preached for there to be a free Palestine. We saw the likes of singer Kehlani and rapper Macklemore make their pro-Palestine sentiments clear. As time went on, it became abundantly clear that mainstream podcasters, news show hosts, and figures in independent media were all turning on the Israelis. While most prominent left-wing public figures were quick to side with the suffering people of Gaza, lately we have seen traditional Zionist allies and well-known right-wing commentators turn on the Israelis and their October 7 narrative. We are at the point where the likes of Candace Owens and Alex Jones have turned against the Israeli regime’s propaganda.

The world's most popular podcaster, Joe Rogan, also recently made a number of remarks on Gaza and called the Israeli military’s assault a genocide, comparing it to the Holocaust, and wondered how a people who suffered historically in a similar way could be doing the same thing to others. 

It is not just that the Zionist entity has inflicted such a high child death toll in Gaza, for example, that has made it untenable for almost anyone to sustain their defense of their [Israeli] actions, it is rather the scale on which they have committed their unthinkable crimes. Whether we look at the numbers of hospitals destroyed, healthcare workers and UN employees killed, the scale of destruction to civilian infrastructure, or the speed at which mass famine has been manufactured, there is no conflict in recorded modern history that properly compares. Rape, torture, the deliberate shooting of children, the murder of women and children in front of their families, stuffing civilians' bodies into garbage bags, blowing up homes for fun, destroying mosques, hospital massacres, school massacres, massacres committed against starving people attempting to reach food aid, and the release of snuff films by Israeli soldiers where they wear women’s clothing in invaded homes for fun or for humiliating civilians, pretty much any crime the mind can conjure up has been committed.

It is in this light that despite the Western corporate media having been staunch supporters of the Zionist narrative, even outlets like CNN and MSNBC have begun to change the style of their coverage and publish openly critical stories about the Israeli regime. Even Western government officials are having a difficult time defending the Zionist entity at this point, with various European nations cutting off arms sales and recognizing the State of Palestine at the United Nations. Even the staunchest allies of the Israelis, like the German, British, and American governments, are having to alter their language slowly on the issue and feign ignorance of well-known atrocities in order to limit the criticism, coming from an overwhelming public demand to force the Zionists to end their genocide.

The pro-Palestine anti-war movement is perhaps the biggest of any cause on earth, with mass demonstrations occurring on a weekly basis, while boycotts of pro-Israeli companies have not ceased. The resilience of the people of Gaza has even driven a new-found interest in the Islamic faith. In protest of his government's policy on the Gaza war, Aaron Bushnell, an active-duty Air Force service member, lit himself on fire while screaming “free Palestine” until his dying breath.

Whether on the left or the right, in the independent media or the mainstream media, the Israeli regime has completely lost the public relations war. The Western public, especially the young, are becoming more educated, more outraged, and less scared of speaking up in favor of Palestinian liberation. “Israel” has lost the media war and the world now sees this apartheid regime for what it truly is.